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Patrick Smith
Works at Briefing Media
Attended University of Leeds
Lives in Hackney, London
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Patrick Smith

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So. Google+ eh?
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Almost never.
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Patrick Smith

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What is going on with programmatic / real-time digital trading? Lots of things. Read about them here.
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Patrick Smith

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I had a go at writing a checklist of things journalists on TheMediaBriefing must do with every post. What are missing?

1 Write it
2 Check it
3 Add a picture (is it labelled and credited?)
4 Add a headline (<65 characters, active language)
5 Tag it (+sections)
6 Optimise it (metadata + keywords)
7 Key facts box (short summary)
8 Check it + get someone else to read it
9 Publish
10 Add to front page slider
11 Update featured stories
12 Tweet it
13 Add to Facebook
14 Add to G+
15 Listen to what people are saying about it
16 Respond
17 Add best contributions to original piece
18 Correct errors (“updated” may be required)
19 Update piece with any subsequent crucial info
20 Repeat steps 1 through 19 three times a day.
8
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That's a good one +Nick Fallon though I've found the extent to which individual hacks track that can vary. I would be in favour of everyone having access to the analytics. 
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Patrick Smith

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This is +Neil Thackray building on the thoughts of +Kevin Anderson from a couple of weeks back. Some interesting evil genius thinking from Neil.
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Patrick Smith

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Loving the full height pan of you pat. Drone is the future. 
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Patrick Smith
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In cast anyone is interested, I've been thinking about workflow for our team here and what must happen with every post. What am I missing?
 
I had a go at writing a checklist of things journalists on TheMediaBriefing must do with every post. What are missing?

1 Write it
2 Check it
3 Add a picture (is it labelled and credited?)
4 Add a headline (<65 characters, active language)
5 Tag it (+sections)
6 Optimise it (metadata + keywords)
7 Key facts box (short summary)
8 Check it + get someone else to read it
9 Publish
10 Add to front page slider
11 Update featured stories
12 Tweet it
13 Add to Facebook
14 Add to G+
15 Listen to what people are saying about it
16 Respond
17 Add best contributions to original piece
18 Correct errors (“updated” may be required)
19 Update piece with any subsequent crucial info
20 Repeat steps 1 through 19 three times a day.
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Good list!  If only more news organizations followed this checklist. :)

Here are my additional tweaks.

6.  If by "keywords" you mean <meta name="keywords"> I'd skip this to save time, as the search engines haven't used this tag in forever (if you're a Google News-indexed source then I'd encode the news_keywords tag, which is used by Google news).
6a.  Create optimized descriptions.  Of course, this should be a part of "optimize it," but from a quick spot check I see TMB descriptions are either too long or fragmented (i.e. truncated mid-sentence).  This is fairly important, IMO, because your descriptions are reproduced on Facebook (meta ... og:description), for Twitter Cards (meta ... twitter:description) and (conditionally) in search results (meta ... description) - and a complete, well-crafted description that summarizes the article will always result in a higher click-through rate than when a description if absent, programmatically produced or poorly written.  The maximum length supported by Google of around 156 characters (or less if a date is present) works well for most other description manifestations.  See:
http://www.seomofo.com/snippet-optimizer.html

To be really thorough, for 12-14 I'd add the pre-step for each "add campaign parameters" so that in Google Analytics you'd be able to see the source of clicks from each of those networks (as often as not the referring domain itself is lost), but that's a bonus implementation. :)

8a.  Check that links resolve correctly
9a.  Check that links resolve correctly
While (8a) may be covered under 8, just highlighting this as I don't know what's entailed by "check it."  But (9a) a definite additional step, as links in a live environment may differ from links in a live environment.

11b (i.e. before 12 - "tweet it").  Shorten it.  An unshortened URL in a link in a tweet is a tragic waste of characters and an assault on readability - plus there's meaningful metrics to be had if a link is shortened with an API connected to a service like bit.ly (some TMB authors are doing this, but it's arguably more important to do this at the site level, but you're not:  if I may be so bold as to suggest you read this - http://bit.ly/LE91bz).
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A look into the very impressive fashion  forecasting group WGSN, part of Top Right Group. If you don't think this is B2B media then you're not going to get on very well with the future of B2B media,
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In his circles
414 people
Have him in circles
768 people
justin pearse's profile photo
Dan Mason's profile photo
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Rupert Levy's profile photo
Work
Occupation
Online journalist
Employment
  • Briefing Media
    Editor, TheMediaBriefing, 2010 - present
  • paidContent/Guardian News & Media
    2008 - 2009
  • Press Gazette magazine
  • Leeds University Union
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Hackney, London
Previously
Dukinfield, Cheshire - Leeds - Wandsworth, London
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Introduction
I’m a 29-year-old online journalist based in London, specialising in media, technology and journalism.

My main job is editing TheMediaBriefing.com, the real-time intelligence platform for the media industry which launched in 2010.

Among other things, I closely follow the development of newspapers, sports media, games and online video.  I write about this and other things on the blog.

Until December 2009 I was the UK correspondent for ContentNext, the Guardian News & Media-owned publisher of paidContent:UK and paidContent.org. Before that I was the newspapers correspondent for trade magazine Press Gazette.

I’ve appeared on Sky News, BBC Radio 4, local BBC radio as a talking head pundit on new media and have written for several magazines and newspapers along the way, including the Yorkshire Evening Post, Uncut, and the NUJ’s Journalist magazine.

Education
  • University of Leeds
    2006 - 2001
  • University of Leeds
    2001 - 2005
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I genuinely love this place, the best restaurant in the Village in my opinion. Authentic and pleasant Thai food with most meals under a tenner. The soups are fiery, the curries satisfying and overall it's well worth a visit.
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Believe the hype and arrive early.
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