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High Position
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Make sure your mobile apps stand out within search through use of the applinks.org open standard and the schema.org Actions vocabulary.
 
Make apps stand out in Search

Today Bing have published a great post all about how to make #mobile   #apps  stand out within search through the use of App Linking (via applinks.org open standard) & App Actions markup (via schema.org 'Actions' vocabulary)

Bing have even released a Applinks Markup Tester (https://www.bing.com/webmaster/tools/applinking) to help webmasters configure the website->app relationships.

Good work #Bing!

http://blogs.bing.com/webmaster/2015/05/21/app-linking-and-app-actions/
You've focused your energy on optimizing your website to get traffic from search engines. You've done this with a great site structure and architecture, superb crawlability, and — of course — top notch content. More recently, you've been working mad hours to ensure your site shines on mobile.
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Google still working to improve the speed of Panda & Penguin updates

http://searchengineland.com/google-we-are-trying-to-update-the-data-for-panda-penguin-faster-221331

#SEO  
It has been several months since we had either a Google Penguin or Panda refresh, Google says they are working on updating it faster - but they said that before.
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Google Deploy "The Quality Update"

After lots of industry speculation (initial thought to be Panda related) Google have now confirmed the release of an algorithmic change earlier this month.

The update is a change to the core ranking algorithm relating to how the algo processes quality signals.

Details are sketchy at present but we've observed Panda-type factors which may be one of the areas impacted by the algorithmic change.

Read more on +Search Engine Land via http://searchengineland.com/the-quality-update-google-confirms-changing-how-quality-is-assessed-resulting-in-rankings-shake-up-221118
Earlier this month, many webmasters noticed significant Google ranking changes. Google has finally confirmed those ranking changes with us.
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Download a copy of the +Moz 2015 Web Developers SEO Cheat Sheet.

https://moz.com/blog/seo-cheat-sheet
Introducing the new and improved Web Developer's SEO Cheat Sheet. Download info on SEO best practices for online marketers and developers. Updated for 2015.
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Apple Confirms Their Web Crawler: Applebot
Apple finally confirms they have a web crawler, primarily used for Siri and Spotlight Suggestions.
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Introducing Microsoft Edge: The New Windows 10 Browser

Microsoft have unveiled #WindowsEdge  as the new browser for Windows 10 to replace Internet Explorer.

Check out the promo video via https://www.youtube.com/watch?v=iH1D31YHsgY - you won't be disappointed!
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Google Webmaster Tools rebrands as 'Google Search Console'.
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The part mobile advertising plays in a multi-device world!

Our team recently attended the +Google Partners 'Ready to Rock 2015' providing an opportunity to discover how Google are helping certified 'Partner' agencies understand and deal with the growth in mobile advertising and conversion in a multi-device world.

Here's are a few event insights from High Position's Head of Paid Search +Michael Scanlon.

https://www.highposition.com/blog/the-part-mobile-advertising-plays-in-a-multi-device-world/

#ReadytoRock  
The importance of mobile advertising as we all become multi device users
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Bing's organic search algorithm goes mobile friendly!
 
Following in Google's footsteps #Bing  look to deploy mobile friendliness as a ranking signal.

Similar to Google, Bing will analyse factors surrounding ease of navigation, content readability, scroll factors, and device compatibility to measure mobile compliance.

So if you prepared for #mobilegeddon  ahead of Google's April 21 launch you should already be prepared for Bing's mobile friendly algo launch. If not, do it now!

http://blogs.bing.com/webmaster/2015/05/14/our-approach-to-mobile-friendly-search/

#mobilefriendly   #mobilemarketing  
Mobile search continues to surge ahead and grow as a percentage of overall internet search queries. In November 2014, we shared our plans to make significant investments towards understanding the mobile friendliness of web pages. Since then, we have been investigating various approaches that ...
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Our team are off to the +Google Partners 'Ready to Rock Mobile' event tomorrow at Google's London HQ!

Stay tuned to our Twitter page at https://twitter.com/highpositionseo for updates throughout the day.
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Confirmation from Google that the Google Mobile-Friendly Algorithm has now fully rolled out.

https://www.seroundtable.com/google-mobile-friendly-algorithm-fully-rolled-out-20238.html
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Google continue the drive to help small business reach new customer launching Google for Retail (http://www.google.com/retail/) - an information hub all about Google's solutions for businesses of all shapes and sizes.

http://googleandyourbusiness.blogspot.co.uk/2015/04/helping-small-businesses-reach-new.html
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Contact Information
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Middleborough House 16 Middleborough Colchester CO1 1QT, United Kingdom
16 MiddleboroughGBColchesterCO1 1QT
+44 844 245 6677highposition.com
Internet Marketing Service, Marketing Agency
Internet Marketing Service
Marketing Agency
Marketing Consultant
Today 9:00 am – 5:00 pm
Monday 9:00 am – 5:00 pmTuesday 9:00 am – 5:00 pmWednesday 9:00 am – 5:00 pmThursday 9:00 am – 5:00 pmFriday 9:00 am – 5:00 pmSaturday ClosedSunday Closed
High Position are a UK based digital marketing agency offering cutting edge integrated digital advertising services to delivery the best return on investment to our clients.

At High Position we take a holistic approach to digital marketing campaigns through integrated digital marketing strategies including core services:

  • SEO (Search Engine Optimisation)
  • PPC (Pay Per Click) Advertising and Campaign Management
  • CRO (Conversion Rate Optimisation) and UX (User Experience) Testing
  • Content Marketing
  • Social Media Consultancy

Focusing on your business goals and objectives we aim to maximise your return on investment giving truly measurable results.

Established in 1997 High Position have 18 years experience and draw on the expertise of over 40 team members. We are also a long standing Google Partner and Google Analytics Certified Partner.

For further information contact our expert team today to discover how we can help your business succeed online!
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Have them in circles
246 people
Gryffin's profile photo
Rich Swindells's profile photo
Georges-Emanuel Hurubaru's profile photo
Shaun Parker's profile photo
Pumped Holds's profile photo
Subha Bhattacharjee's profile photo
Susan Hallam's profile photo
Rachel Ayling's profile photo
CROwidgets.com's profile photo
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