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Google Analytics have rolled out some important changes including changes to terminology.

"Visits" are now "Sessions" and "Unique Visitors" is now "Users".

Don't be confused next time you look at Google Analytics, read the full post from the Analytics team for full insight.
 
Understanding User Behavior in a Multi-Device World

In this constantly connected world, users can interact with your business across many digital touchpoints: websites, mobile apps, web apps, and other digital devices. So to help you understand what users do in the increasingly diverse digital landscape, we’re enabling you to view web and app data from the same reporting view. This will be rolling out to all accounts over the next week.

Analyze app and web data in the same reporting view
Any data you send to the same property appears in all of the reporting views, regardless of how you collected that data. This means that if you send data from the web or from a mobile app to one property, both data sets appear in your reports. 

If you want to isolate data from one source, like if you only want to see web data in your reports, you can set up a filter to customize what you see. You can also use other tools to isolate each data set, including customizations in standard reports, dashboards, custom reports, and secondary dimensions. 

Measure web apps
We’ve also added some new app-specific fields to the analytics.js JavaScript web collection library, including screen name, app name, app version, and exception tracking. These changes allow the JavaScript tracking code to take advantage of the app tracking framework, so you can more accurately collect data on your web apps.

How these changes affect you
This product change can affect you in different ways, based on how your account is set up and what kind of data you collect and send to Google Analytics. 

The Visitors web metric and Active Users app metric are now unified under the same name, Users. And, Visits are now referred to as Sessions everywhere in all of Google Analytics. We’ll be making these changes starting today, and rolling them out incrementally over the next week. 

If you collect and send both web and app hits to one property in your Google Analytics account, all your hits will appear in all your reporting views starting today. If you want to keep your web and app data separate, you need to add a filter to your reporting views. 

If you don’t send web and app data to the same property in your account, your data stays the same. 

Everyone, however,  will see the unified metric, dimension, and segment names in their reports.  

Until today, some metrics and dimensions used different names in app views and in web views, even though they presented the exact same data. Now, all metric, dimensions, and segment names are the same, regardless if they’re used for web or app data. This gives you a clear and consistent way to analyze and refer to all of your Google Analytics data. 

Our developer site has more information on these changes:

Read the full list of dimension and metric names: http://goo.gl/zatfHK
App / Screen Tracking developer guide: http://goo.gl/PWxaW9
Exception Tracking developer guide: http://goo.gl/I9FQzH

Posted by +Nick Mihailovski, Product Manager
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It can only be...doughnut Thursday!
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Happy Birthday +***** shame you brough doughnuts with an egg allergy warning! :(
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The power of +Google Analytics is now available to all developers in AdMob!

Read the following post from Google Ads Developers for the full story.
 
Google Analytics now available to all developers in AdMob

A few weeks ago we announced[1] that we’re bringing the power of Google Analytics to AdMob, making it fully available in the AdMob interface on a new Analyze tab. As of today it is available to all AdMob accounts. 

All of Google Analytics in the Analyze tab
Now you have a single place to get accurate performance data about your app. You’ll also benefit from a new set of features that make measurement the foundation of all your optimization decisions:

- A new Analyze tab with all Google Analytics reports
- A drop down menu to switch between reports for individual apps 

The new AdMob Home page: the one-stop shop for app monetization, promotion and analytics
Now that Google Analytics is built directly into AdMob, you can have a holistic view on your monetization, based not only on revenue from ads but also on in-app purchase performance. All these functionalities have been incorporated into the updated Home tab in AdMob, making it a one-stop shop for all your performance reports.

Get started in one click with Google Analytics and AdMob 
1. Log in to AdMob or open a new account[2]. 
2. If you’re already using Google Analytics for your apps, you can link your existing account with AdMob in the Analyze tab. 
3. If you’re not using Google Analytics, you can sign up in the AdMob interface[3].

Visit the AdMob Help Center[4] to learn more.

[1] http://analytics.blogspot.com/2014/03/new-tools-to-grow-your-mobile-app.html
[2] https://apps.admob.com
[3] https://support.google.com/admob/v2/answer/3508133?hl=en&ref_topic=3499164
[4] https://support.google.com/admob/v2/answer/4580332

#mobileadssdk  
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Here's another one fro the HP blog archive but still relevant today - maximise efficiency & reduce the overhead of daily #SEO  tasks with +Tom Jepson's  #bookmarklets  for common SEO tools!

http://www.highposition.com/blog/the-ultimate-list-of-seo-tool-bookmarklets/
Save time typing by setting up bookmarklets for some of your favorite SEO tools and a few extras. Its quick, easy and saves time!
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ICYMI last week we published a little comedy video which we call "Spam Around The World" featuring every SEO's favourite Google fellow Matt Cutts.

If you haven't seen it, check it out via - Matt Cutts Melody - Spam Around The World

#SEO   #mattcutts   #spam   #justforfun  
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Mmmmm pizza!
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SOoooo good. Thanks +Shaun Parker
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Our new video "Spam Around The World" is now getting around the world with a bit of help from Search Engine Land!

If you haven't already seen it check it out and let us know what you think!
 
Need a laugh today? Here ya go:
Matt Cutts has been the subject of a number of parody/comedy videos during his tenure as the chief of Google’s webspam team, and the latest has him starring in a rap-style clip called “Spam Around The World.” It’s a collage of clips from past webmaster videos edited together into a short (1:43) video with a […]
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+Google Ads are set to announce 10+ new Adwords products, features and research studies

On 22nd April Jerry Dischler, Vice President of Product Management for AdWords, will announce the new ad innovations in a live broadcast via the Inside Adwords blog.

There's a lot of speculation over what Jerry will reveal so we'll be excited to see what new innovations they bring to the table.

Read more here - http://adwords.blogspot.co.uk/2014/04/next-tuesday-is-your-chance-to-step.html

Register for the livestream here - https://services.google.com/fb/forms/apflivestream/
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One from the HP Archive: Not sure what to look for in a new content management system? Check out our ultimate #SEO   #CMS  wishlist!

http://www.highposition.com/blog/ultimate-seo-cms-wishlist/

#contentmanagement  
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Nice list!
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Congratulation +Grovemade, you're this weeks #CRO  Site of the Week.

Discover more about Grovemade and see exactly how they provide an awesome user experience! 

http://www.highposition.com/blog/cro-site-week-grovemade/
High Position's CRO Team have chosen Grovemade as their CRO Site of Week. Read on to find out more about this unique shopping experience.
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Contact Information
Contact info
Phone
+44 (0) 844 245 66 77
Email
Fax
+44 (0) 1206 756 276
Address
High Position Suite 1, The Centre The Crescent Colchester Business Park Colchester, CO4 9QQ
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High Position SEO - More Traffic › More Conversions › More Revenue
Introduction
High Position are a UK based integrated digital marketing agency specialising in all aspects of SEO, PPC, CRO and web design.

We have 14 years experiencing in online marketing delivering integrating campaign which boast high return on investment. Contact us today on +44 (0) 844 245 66 77 for more information.