Staying on top of your online presence can mean the difference between business as usual and new customers at your door. In fact, a recent study showed that consumers are nearly twice as likely to find a business reputable if it has more information on Google, such as opening hours and photos. But when companies don’t keep their online information up to date, it can create an unpleasant experience for people searching the web for information -- like if a customer arrives at a local business only to find that the address or operating hours have changed.
We’re always trying to make it easier for customers to connect with businesses on Google. That’s why if you’re a business owner and you haven’t logged into your Google My Business account in over a year, you may receive an email from us soon asking you to sign in and confirm your business information. Just follow the steps in the email by simply logging into your Google My Business dashboard, then checking to make sure your information is up to date and submitting any changes if necessary. If your account remains inactive after receiving a notice from us, then it could run the risk of being de-verified, or in rare cases, removed from Google Maps.
We recommend that all Google My Business users check on your business information by logging into your account at least once every six months -- doing this only takes a few seconds. It ensures that we’ve got the right information, and that customers can continue connecting with your business on Google Search and Maps. To get going, visit www.google.com/business