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High Position
Internet Marketing Service
Today 9:00 am – 5:00 pm
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Check out our awesome (albeit slightly morbid!) #Easter   #cake  hand-made by wonderfully talented Catherine Parker.

Pretty good hey! :-)
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Early reports of a possible Google Update. Certainly looks like Google are rolling out or testing something. There's clear UK SERP fluctuation according to SERPmetrics.
 
Seeing lots of talk of Google updates today.

+Search Engine Roundtable also covered it via https://www.seroundtable.com/google-update-20048.html

Definite UK flux according to SERPmetrics...
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Google's "mobile-friendly" algorithm will roll-out over a few days to a week

https://www.seroundtable.com/google-mobile-friendly-rollout-20046.html
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The importance of user testing and how it can improve web design.

Web designer Gavin Hyam discussed the importance of user testing and how keeping on top of the user experience can improve web design.

https://www.highposition.com/blog/ux-dont-be-a-wally-user-test/ 

#UX   #UserExperience   #webdesign  
Often, there can be so much focus on the visuals of an interface design that we lose sight of how a user will interact with it. Leaving something as crucial as this as an afterthought will inevitably lead to more … Continue reading →
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+Google Ads are launching a new, simplified top movers report allowing advertisers to easily identify changes and maximise performance #PPC  
 
New and improved look for the top movers report

Starting this week, you’ll see a simplified top movers report that makes it easier to find changes across your account and quickly identify ways to improve performance.  

For example, the summary table at the top now highlights the most important changes in your top movers metrics for the date range you set. Now, you can quickly see total changes across your account. And, you can drill down to see the campaign or ad group that has changed the most for cost, clicks, and conversions. 

If you haven’t tried the top movers report, now is a great time to start. You can find it in your Home tab as well as under Campaigns, in the Dimensions tab. To learn more, check out our Help Center: http://goo.gl/qkWRBS. 
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Everything you need to know about Google's mobile algorithm update due 21st April

https://www.highposition.com/blog/what-you-need-to-know-about-googles-mobile-friendly-algorithm-update/

#mobilefriendly   #mobilemadness  
With the 21st April drawing ever closer, its time to understand Google's new mobile friendly algorithm and how this could affect your website's visibility.
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Product Ratings on Google Shopping PLAs Now Available In the UK

After initial roll-out to the US last year, product ratings on +Google Ads Product Listing Ads ( #PLAs ) are now available in the UK as well as France and Germany.

Find more information including how to enable product ratings for PLAs via http://adwords.blogspot.co.uk/2015/03/product-ratings-on-google-shopping-now.html

#Adwords   #PPC
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5 ways retailers can drive foot traffic with smartphones.
 
7 out of 10 in-store shoppers who research on their smartphones say it has become more important to their in-store experience. Learn more about how consumers are turning smartphones into their “shopping assistants” in and out of the store: http://goo.gl/UVRA3L
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Here's a great tutorial for structuring page title tags for #SEO  purposes and maximum #CTR  

https://www.highposition.com/blog/how-to-structure-title-tags-for-seo/
Title tags remain extremely important for on-page optimisation in 2014. Here's our best practice guide for how best to structure & write title tags for SEO.
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We've updated our #Google   #algorithm  history timeline with a better look & feel & all the latest info!

See for yourself via https://www.highposition.com/blog/google-algorithm-history/
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High Position are exhibiting at the Elite Business Event​ 2015 today and tomorrow.

If you're attending come and see us at stand 144 to discuss the future of #digitalmarketing  for your business and even take part if our live with a live #CRO  test.

There's still time to register for free tickets if you're not already attending. Register via https://www.eventbrite.co.uk/e/elite-business-event-national-conference-exhibition-registration-13520735885

We look forward to seeing you there!
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Google will soon be deploying a "ranking adjustment" to better handle doorway pages.
 
Google Launching "Ranking Adjustment" for Doorway Pages

According to the Google webspam team they'll soon be deploying a "ranking adjustment" to better address doorway pages. According to Google:

"Sites with large and well-established doorway campaigns might see a broad impact from this change."

Read the full post from +Google Webmasters via http://googlewebmastercentral.blogspot.co.uk/2015/03/an-update-on-doorway-pages.html
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Contact Information
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Middleborough House 16 Middleborough Colchester CO1 1QT, United Kingdom
16 MiddleboroughGBColchesterCO1 1QT
+44 844 245 6677highposition.com
Internet Marketing Service, Marketing Agency
Internet Marketing Service
Marketing Agency
Marketing Consultant
Today 9:00 am – 5:00 pm
Monday 9:00 am – 5:00 pmTuesday 9:00 am – 5:00 pmWednesday 9:00 am – 5:00 pmThursday 9:00 am – 5:00 pmFriday 9:00 am – 5:00 pmSaturday ClosedSunday Closed
High Position are a UK based digital marketing agency offering cutting edge integrated digital advertising services to delivery the best return on investment to our clients.

At High Position we take a holistic approach to digital marketing campaigns through integrated digital marketing strategies including core services:

  • SEO (Search Engine Optimisation)
  • PPC (Pay Per Click) Advertising and Campaign Management
  • CRO (Conversion Rate Optimisation) and UX (User Experience) Testing
  • Content Marketing
  • Social Media Consultancy

Focusing on your business goals and objectives we aim to maximise your return on investment giving truly measurable results.

Established in 1997 High Position have 18 years experience and draw on the expertise of over 40 team members. We are also a long standing Google Partner and Google Analytics Certified Partner.

For further information contact our expert team today to discover how we can help your business succeed online!
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