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#RT4Hunger For every RT of this post, @FeedingAmerica will help to provide 40 meals to fight hunger in the U.S. http://bit.ly/9KfLsS
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#RT4Hunger For every RT of this post, @FeedingAmerica will help to provide 40 meals to fight hunger in the U.S. http://bit.ly/9KfLsS
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Adobe Simplifies Social Marketing with Adobe® Social - a Single Product for Ad Buying, In-depth Analytics, Content and Application Publishing, and Social Media Monitoring. Today, we're happy to introduce Adobe Social, a new product within the Adobe Digital Marketing Suite. Adobe Social combines social publishing and engagement with monitoring, social ad buying and analytics that can attribute social activity to business results. Read the press release.
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Join us on Feb 28 at 9AM PST/5PM GMT for a discussion with Dr. Sid Shah on Social ROI. He will outline a more developed approach to truly measuring ROI in social and provide real numbers and metrics from actual campaigns. 
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Now that Facebook has filed its IPO there is much speculation regarding its value and how being a public company will impact the social network for consumers and brands. While it is up to Wall Street to value the company’s true worth, we, as marketers, should look at some key Facebook trends to evaluate future Facebook monetization opportunities and what it means for brands.
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We're a finalist in The Social Media Society's Influencer Awards! Show your support for a great social media campaign. Vote for our Expedia FriendTrips app and campaign. Cast your vote everyday now through Feb 10th!
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Have them in circles
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Join @FeedingAmerica in helping to provide 40 meals for every RT* #RT4Hunger http://bit.ly/9KfLsS
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Today, Adobe announced that Multi-Channel Advertising Technology, formerly Efficient Frontier, is now available as part of the Adobe Digital Marketing Suite, unifying social, search and display campaigns and creating true multi-channel optimization from disparate campaigns. This is a departure from multi-channel campaigns that are often operated with separate budgets, distinct data sets and unique workflows. Read the full release.
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Adobe Summit starts tomorrow! Can't make it to Salt Lake? Join us virtually, Wed 3/21 9:00-11:15 AM MT. Register now!
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If you're planning to attend SXSW Interactive this year, join us for our panel, "Social Role-Playing: Brands and Publishers" on March 12th at 12:30PM. You can even submit a question to for our panel to address during their discussion.
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FriendTrips was an interactive, inherently social Facebook sweepstakes experience that enabled users to pilot a virtual plane and enter by inviting five friends to join them. The ultimate prize was a luxury vacation with five friends.
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We're happy to announce that we've joined the Adobe team! We look forward to being a part of the Digital Marketing Suite and offering even more robust digital ad and social marketing solutions to our customers. Read more about this exciting news from Brad Rencher, Adobe SVP.
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Have them in circles
563 people
Sam Telfer's profile photo
Sara McKinley's profile photo
Emily Wenzler's profile photo
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Social marketing solutions for the world's biggest brands
Introduction
Context Optional, an Efficient Frontier company, arms Fortune 500 brands with the tools and services to help them build, manage, monitor and measure their brand presence across the social web.

We combine industry expertise, a leading technology platform and comprehensive analytics into an integrated approach to deliver the most effective social marketing solution to enterprises that are looking to build and expand their social marketing efforts in the context of their broader marketing goals.