three thoughts on the Beats acquisition (or alleged, or rumored, or soon to be). One, the article below on Apple wanting to be perceived as a fashion company (and, from Tim Cook's perspective, have the multiples that go along with that vs. the existing painfully low tech multiples). Two, since the Apple stores sell Beats, Apple should have good sell through numbers and a good understanding of not only Beats sell through Apple stores but relative sell through big box stores like Best Buy and Target (which you mentioned in the last episode). Three, Beats acquisition of the Mog streaming service should mix well with the somewhat weak iTunes Radio. And it is only 2% of Apple's cash...so well worth in IMHO.