I couldn't agree more that worrying too much about what others think is a hindrance to a satisfactory life. However, it is also true that morals and responsibility are shaped by what other people think. We are in need of a clearer expression of the, "Don't worry about what other people think" ideal. It's great advice for the self conscious but terrible advice for the rude.
Eytan, your question is unanswerable because the value of (r) is not only variable but subjective to both the holder of the reputation and those who define it.
Mel could easily enhance his reputation in Somalia by building schools and hospitals. However, I'll still think he's a shmuck and he will still have to grapple with his own demons.
I think that it's time for a song...Jimi Hendrix Experience - If 6 Was 9