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John Cass
Works at McDougall Interactive
Attended De Montfort University
Lives in Braintree, MA
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Harry Hawk is looking for people to interview on creative. 
 
I would like to talk to you! (or someone you know or work with). I'm developing a new Podcast called YouTubular Conversations -- Interviews with communicators, storytellers, creators, and YouTubers - learning how they are adopting streaming media for their businesses, careers or communities. Also speaking to those who support YouTubers with legal, marketing, production, and promotional services. 

A tale of two fences. The first two folks I have learned from hold different views on the YouTube ecosystem. Uniquely, they both because "famous" for videos about fences... one Re: plowing into them and one Re: helping people build them. Apparently Good fences not only make good neighbors but also good YouTubers!

Reach me on Twitter @hhawk or via my web site.
Hawk Digital Marketing builds relationships between consumers and brands and connects businesses to each other... Digital marketing aims to build a 1:1 relationship between customers and stakeholders.
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I've been hearing more and more about the issues of digital transformation. Plus, there have been some great reports in the last year on the topic. I wondered if anyone in the group, would be able to share problems they have experienced at their companies, either for a podcast or blogpost? I think its also a topic I'd like to see more on the FIR network. 
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sounds like a great report from Jonathan Erwin, and interview with +Shel Holtz 
 
Shel interviewed Red E App CEO Jonathan Erwin about a new report the company produced on trends and challenges for internal communications in 2015.

http://bit.ly/1Lm2OOJ
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+Scott Brinker does an excellent job of highlighting the growth of the digital marketing technology landscape with his chart on over 1000 tools. 
 
How is it even possible to have 2,000 marketing technology vendors? Surely, this space must consolidate. It’s not even conceivable that it would continue to grow, right? A bubble ready to burst? Well, maybe. Consolidation is the easy answer. And, hey, it may be the right one. Certainly there are powerful consolidation forces in this …
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Scott Brinker's profile photoJohn Cass's profile photoDavid Cutler's profile photo
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It's all about what is REALLY happening and what works.

David

David Cutler
www.EatMedia.com
****@**
617-331-7852
www.DavidCutler.net
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John Cass

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helpful article on the process to restore a non gmail email address to an account. 
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Made it to san jose, but my bag did not....hopefully @united will find it before the morning
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Off to google in mountain view for a google partner conference. 
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interesting study on how google is indexing tweets. 
 
From my colleagues at +Stone Temple Consulting - a study on hw Google has indexing Tweets. Many of you know that Google and Twitter recently struck a deal that will put Tweets in Google search results. How many Tweets are indexed now? What kinds of Tweets and what does that mean for us? Have a look and let us know what you thinik: http://stonet.co/TwitterIndexingStudy 
Late on Wednesday evening (February 4th, 2015), Bloomberg broke the news of a new deal between Google and Twitter. The following day Search Engine Land's Dann
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great post on scott's review. 
 
A 3,700-word preview of what to expect at MarTech in San Francisco!
If there’s one overarching theme to the upcoming MarTech Conference in San Francisco, March 31 – April 1, it’s crossing boundaries: Discipline boundaries between marketing, engineering, design, and user experience Departmental boundaries between marketing, IT, sales, and other functions Operational boundaries between front-office and back-office “silos” Hierarchical boundaries between CMOs, VPs of digital marketing, heads …
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It's been ten years since the first FIR podcast, a great resource for communications and technology knowledge. congratulations to Shel & Neville on their great project!
 
Here it is: The 10th anniversary episode of The Hobson and Holtz Report!

http://bit.ly/1weggLt

Marking the first episode of our 11th year; some reflection on the first 10 years; listener audio comments sprinkled throughout the show;

Quick News: American workers still addicted to email, Swiss luxury brands Montblanc and Tag Heuer reportedly have big plans for smartwatches, it doesn’t pay for brands to try to sound too hip, Barclays Bank launches the first face-to-face video banking service in the UK; Ragan promo;

News That Fits: Five social trends you can expect to see in 2015; Michael Netzley’s Asia Report: How Asia is shaping the world’s EdTech scene; let’s talk about podcasting; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; is the ‘social media phase of the internet’ over?; Dan York’s Tech Report: Twitter’s new catch-up feature, podcast metrics, and more; Igloo Software promo; the past week on the FIR Podcast Network; PR: the new Mad Men;

Music from Slightly Stoopid; and more.
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I just set up a new gmail account, and set the alternative email address using an existing email for another google analytics account.. how do I switch the association back again?
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Latest from moz
 
It is Whiteboard Friday! Today +Rand Fishkin discusses goals for targeting the right people in your content marketing efforts. Don't miss it!  
Different kinds of content are effective at targeting different kinds of people, from casual surfers to potential customers. In today's Whiteboard Friday, Rand shows us how to be more intentional about targeting them with the content and SEO choices we make.
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People
In his circles
600 people
Have him in circles
516 people
Rick Short's profile photo
lei zhao's profile photo
Tom Wentworth's profile photo
Ben Hwang's profile photo
Maria Jebeen's profile photo
Jamie Bradley's profile photo
Barrett Simms's profile photo
Cécile Sellier's profile photo
Erna Fiesta's profile photo
Work
Occupation
Marketer, Content Marketer, Search Marketer
Skills
Business Blogging, Search Marketing for B2B and B2C Companies
Employment
  • McDougall Interactive
    Director of Digital Marketing, 2013 - present
    Providing Online Marketing and Search Marketing advice to McDougall Interactive Clients
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Braintree, MA
Story
Tagline
Digital Marketer, Author, SEO & Content Marketing, and Business Blogger
Introduction
I am a digital marketer, author, have a background in SEO, Content Marketing, and business blogging. I help businesses to use online marketing techniques and content to reach their audiences and achieve their marketing goals.

My marketing experience ranges from small to large companies, for Business to Business industries and also Business to Consumer companies. My work includes helping to optimize and produce content for companies in the wedding business, real estate, technology and software companies, and a variety of other industries.

Currently I work at McDougall Interactive, an online marketing and SEO company based in Massachusetts, as Director of Digital Marketing, where I support clients in various industries including legal marketing, real estate, and industrial services.

Bragging rights
Former President of the Boston American Marketing Association, Founding Fellow Society for New Communications Research, Author of Strategies and Tools for Corporate Blogging
Education
  • De Montfort University
    Business Studies, 1987 - 1991
Basic Information
Gender
Male
John Cass's +1's are the things they like, agree with, or want to recommend.
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A colleague of mine at SDL, David Ashton, recently published a blog post about the six sacred cows of customer experience, really a series o

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Download the latest release of Google Maps, and never carry a paper map again. Get Google Maps with Navigation (Beta), Places, and Latitude

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Excellent service, this is a good mechanic, they give you a fair price, get the job done, and don't ask to do stuff that doesn't need to get done.
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