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John Cass
570 followers -
Digital Marketer, Author, SEO & Content Marketing, and Business Blogger
Digital Marketer, Author, SEO & Content Marketing, and Business Blogger

570 followers
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I wanted to put a great panel on customer experience in 2016 for the Boston agile marketing meetup. It would be especially interesting to have a marketer who has implemented a cx program using agile. Any suggestions for speakers?

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Gary  DeAsi of +SmartBear software did a super job with his presentation last week. Here are some of speaker take aways for future agile marketing events.

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consolidation makes sense, I think I wrote a post about Asda in the UK, (a walmart company) a few years ago, they went through that process. 

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Chatting with two of my panelists this week about the ProductCamp discussion on digital transformation this Saturday. the focus of the panel will be on how digital transformation encourages marketers to focus more on CX and so are thinking more about product development. Initially just on creative for different aspects of their buyer journey, but then overall as marketers start to work more and more across silos. 

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My interview with Scott Sweeney regarding agile marketing, Scott is going to present at the Boston agile marketing meet up later in 2015. 

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here's a new ebook on link building. I've used the link research tools, great resources, here another great resource on link building. 

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great interview with Mary Edwards and Barre Hardy all about agile marketing at CMG partners. They have a practice on the topic. This interview has me thinking any company should start agile marketing with customer personas and customer journey mapping.

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defining agile marketing, and looking at how ultimately agile marketing might be about defining customer experience through agile.

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Here's my review of the river cruise industry. I spent some time on reviewing each competitor's search ranking, traffic, and link ranking using semrush and ahrefs. I'm thinking anyone can use some of these techniques to build a maturity map of their industry and company, to determine how their company measures up to the rest of the industry.

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more ideas on maturity mapping. If you have a model for SEO maturity I'd like to hear more.
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