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John Cass
Works at McDougall Interactive
Attended De Montfort University
Lives in Braintree, MA
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consolidation makes sense, I think I wrote a post about Asda in the UK, (a walmart company) a few years ago, they went through that process. 
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My interview with Scott Sweeney regarding agile marketing, Scott is going to present at the Boston agile marketing meet up later in 2015. 
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great interview with Mary Edwards and Barre Hardy all about agile marketing at CMG partners. They have a practice on the topic. This interview has me thinking any company should start agile marketing with customer personas and customer journey mapping.
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Here's my review of the river cruise industry. I spent some time on reviewing each competitor's search ranking, traffic, and link ranking using semrush and ahrefs. I'm thinking anyone can use some of these techniques to build a maturity map of their industry and company, to determine how their company measures up to the rest of the industry.
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the latest FIR podcasts.
 
FIR 801 is up! In this week's show:

A new podcast, Wag the Dog FM, from Philippe Borremans; FIR Interview coming: a second conversation with Millennials at Syracuse University London Campus;

Quick News: Brands flock to Periscope, being seen as innovative boosts a company's bottom line says Ketchum survey, Slack is killing IRC, all 650 Members of Parliament in the UK will receive an iPad Air 2 after the May election; Ragan promo;

News That Fits: New apps - including Periscope, Meerkat and NewsByMe - could boost citizen journalism; Dan York's Tech Report: Periscope and live streaming, Dave Winer's MyWord, Facebook; drilling a social media crisis with Polpeo; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; wearable tech will shift from novelty to norm in the next five years; the past week on the FIR Podcast Network; Igloo Software promo; summary of what we learned from Facebook's F8;

Music from Moon Taxi; and more.
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Harry Hawk is looking for people to interview on creative. 
 
I would like to talk to you! (or someone you know or work with). I'm developing a new Podcast called YouTubular Conversations -- Interviews with communicators, storytellers, creators, and YouTubers - learning how they are adopting streaming media for their businesses, careers or communities. Also speaking to those who support YouTubers with legal, marketing, production, and promotional services. 

A tale of two fences. The first two folks I have learned from hold different views on the YouTube ecosystem. Uniquely, they both because "famous" for videos about fences... one Re: plowing into them and one Re: helping people build them. Apparently Good fences not only make good neighbors but also good YouTubers!

Reach me on Twitter @hhawk or via my web site.
Hawk Digital Marketing builds relationships between consumers and brands and connects businesses to each other... Digital marketing aims to build a 1:1 relationship between customers and stakeholders.
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interesting study on how google is indexing tweets. 
 
From my colleagues at +Stone Temple Consulting - a study on hw Google has indexing Tweets. Many of you know that Google and Twitter recently struck a deal that will put Tweets in Google search results. How many Tweets are indexed now? What kinds of Tweets and what does that mean for us? Have a look and let us know what you thinik: http://stonet.co/TwitterIndexingStudy 
Late on Wednesday evening (February 4th, 2015), Bloomberg broke the news of a new deal between Google and Twitter. The following day Search Engine Land's Dann
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John Cass

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Chatting with two of my panelists this week about the ProductCamp discussion on digital transformation this Saturday. the focus of the panel will be on how digital transformation encourages marketers to focus more on CX and so are thinking more about product development. Initially just on creative for different aspects of their buyer journey, but then overall as marketers start to work more and more across silos. 
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here's a new ebook on link building. I've used the link research tools, great resources, here another great resource on link building. 
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defining agile marketing, and looking at how ultimately agile marketing might be about defining customer experience through agile.
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more ideas on maturity mapping. If you have a model for SEO maturity I'd like to hear more.
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What do people think of the Neil St. Clair post on PR Agencies? http://www.forbes.com/sites/neilstclair/2015/03/05/why-you-should-almost-never-pay-for-pr/4/
They destroy brands and wreck lives. Is there any way to fight back?
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Fair enough.
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Work
Occupation
Marketer, Content Marketer, Search Marketer
Skills
Business Blogging, Search Marketing for B2B and B2C Companies
Employment
  • McDougall Interactive
    Director of Digital Marketing, 2013 - present
    Providing Online Marketing and Search Marketing advice to McDougall Interactive Clients
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Braintree, MA
Story
Tagline
Digital Marketer, Author, SEO & Content Marketing, and Business Blogger
Introduction
I am a digital marketer, author, have a background in SEO, Content Marketing, and business blogging. I help businesses to use online marketing techniques and content to reach their audiences and achieve their marketing goals.

My marketing experience ranges from small to large companies, for Business to Business industries and also Business to Consumer companies. My work includes helping to optimize and produce content for companies in the wedding business, real estate, technology and software companies, and a variety of other industries.

Currently I work at McDougall Interactive, an online marketing and SEO company based in Massachusetts, as Director of Digital Marketing, where I support clients in various industries including legal marketing, real estate, and industrial services.

Bragging rights
Former President of the Boston American Marketing Association, Founding Fellow Society for New Communications Research, Author of Strategies and Tools for Corporate Blogging
Education
  • De Montfort University
    Business Studies, 1987 - 1991
Basic Information
Gender
Male
John Cass's +1's are the things they like, agree with, or want to recommend.
Video: Why EMC cut back on their social media accounts
wordofmouth.org

Video: Why EMC cut back on their social media accounts

Learnings from 3 Years of Google Penguin Updates
www.linkresearchtools.com

3 Years of Google Penguin Update. Contributions from 29 SEO experts. Free 104 pages eBook.

Scotland Golf Holidays | Machrihanish Dunes, Kintyre
www.machrihanishdunes.com

Scotland golf holidays at Machrihanish Dunes in Kintyre encompass play on an 18-hole links golf course, a stay in our luxury golf cottages o

3balls Golf
plus.google.com

3balls.com is an e-commerce business specializing in the sale and procurement of fine used and new branded golf equipment since 1998.

How To Solve The Problem of Creating Content - McDougall Interactive
www.mcdougallinteractive.com

Creating content that's both quality content and branded for a company is difficult; John Cass gives tips & resources on how to create brand

PR Communications: Boston Search Engine Marketing Community Resources
pr.typepad.com

Boston has long been an important city for Search Engine Marketing, PubCon held their first major conference here in 2003 and Search Engine

The 2013 CRM Rising Stars
www.destinationcrm.com

This year's group of Rising Stars represent some promising young companies, as well as a seasoned large enterprise that has historically avo

SNCR Upcoming Events | Society for New Communications Research
www.sncr.org

Subscribe to our publications · Visit our newsroom · Visit our presentation archive · SNCR fellows blog · SNCR: link to home page · About ·

Customer Experience Management Market to Reach $6.61 Billion by 2017 at ...
business.itbusinessnet.com

(PRWEB) July 19, 2013 According to a new market research report, Customer Experience Management Market & Voice of Customer (VoC) Analytics M

Global Site Infrastructure Plan Essential For Effective SEO & Usability
searchengineland.com

Targeting the world with a website is a huge opportunity for today’s marketers — but very few businesses start out with that goal. The vast

Econsultancy's CEO: Marketing needs pi-shaped people - Chief Marketing T...
www.chiefmartec.com

Ashley Friedlein, the CEO of Econsultancy, has a great op-ed in Marketing Week today, Why modern marketers need to be pi-people. That's "pi"

URL Localisation for International SEO
www.jamesburton.net

From my research international SEO is still struggling with the question of how to localise the URL after the domain name. This post reviews

17 Sacred Cows of Customer Experience | CustomerThink
www.customerthink.com

A colleague of mine at SDL, David Ashton, recently published a blog post about the six sacred cows of customer experience, really a series o

Google Maps
market.android.com

Download the latest release of Google Maps, and never carry a paper map again. Get Google Maps with Navigation (Beta), Places, and Latitude

Boston Medical Center reports five-year-old boy in critical condition, 2...
www.boston.com

A five-year-old boy is one of two patients still in critical condition at the Boston Medical Center where doctors have performed seven amput

Can’t Afford the Trade Show? Keep Up with Your Competitors through Socia...
blog.sdlsm2.com

Trade shows and conferences are an important and worthwhile part of the B2B world and are attended by hundreds of thousands of businesses an

Keys to Customer Experience Innovation (MAP) - 360 Connext
360connext.com

We designed a thinglink map to highlight the key stages needed for companies to achieve customer experience innovation.

Excellent service, this is a good mechanic, they give you a fair price, get the job done, and don't ask to do stuff that doesn't need to get done.
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