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John Cass
Works at McDougall Interactive
Attended De Montfort University
Lives in Braintree, MA
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John Cass

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one of our clients is based in Scotland.. on the mull of kintyre... I would like to visit one day.
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I was listening to John Maher talking about Hummingbird, and it had me wondering what a question is? from google. It's a sentence worded or expressed so as to elicit information.
"we hope this leaflet has been helpful in answering your questions"

So instead of questions, maybe we develop questions that elicit information, tell me about.....
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Are the numbers real? Back to the numbers game for each of the social networks, bigger question, are you customers or influencers there? I was reading a few articles about how the current statistics for Google+ may not be entirely real. But similar to Bing usage, if a number of your customers are there, or influencers, it makes sense to include a social technology in your marketing.
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My post about solving the problems with creating content.
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Do people still talk about content?  
 
Latest working lunch episode has been published - I ask +Scott Liewehr from Digtial Clarity Group and Stephen Powers from Forrester Research - Why doesn't anyone talk about content anymore? 
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John Cass

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Up next.. the Human Dog & Cat Video from Jimmy & Justin at MethodLoft and now they are talking about video marketing http://www.methodloft.com/blog/cat-friend-vs-dog-friend-goes-viral/
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How do you solve the problem of creating content. John McDougall recommends developing podcasts that are transcribed, and turned into text content... the bigger issue here is that you have really good branded content from your subject matter experts.
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In Burlington, MA for the Search and Social Integrated marketing seminar today for McDougall Interactive. I wrote an article about how to solve the problem of producing content for the event. http://www.mcdougallinteractive.com/blog/content-development/solving-the-problem-of-creating-content/
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apparently, more people subscribe to a mobile phone than own a toothbrush.... yes really, and here's the research to prove it.  http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushes/
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I building out this helpful page on customer experience conferences in 2013 http://www.sdl.com/events/customer-experience-conferences-2013.html I was thinking it would be cool to get reviews of each of the conferences, maybe conduct interviews with conference organizers. what do you think?
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If we keep it impartial and useful it definitely can be a great asset for those looking for CXM events. I would work on the way the content is presented though, I think we can work out some improvements with Optimizely. Ping me about it if you get the chance.
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People
In his circles
538 people
Have him in circles
450 people
Kristen Haley's profile photo
Lois Ardito's profile photo
Candace Kemp McCaffery's profile photo
Tom Abate's profile photo
Jon Roussel's profile photo
Michael Durwin's profile photo
Khalid Shaikh's profile photo
Ray Mitchell's profile photo
Work
Occupation
Marketer, Content Marketer, Search Marketer
Skills
Business Blogging, Search Marketing for B2B and B2C Companies
Employment
  • McDougall Interactive
    Director of Digital Marketing, 2013 - present
    Providing Online Marketing and Search Marketing advice to McDougall Interactive Clients
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Braintree, MA
Story
Tagline
Digital Marketer, Author, SEO & Content Marketing, and Business Blogger
Introduction
I am a digital marketer, author, have a background in SEO, Content Marketing, and business blogging. I help businesses to use online marketing techniques and content to reach their audiences and achieve their marketing goals.

My marketing experience ranges from small to large companies, for Business to Business industries and also Business to Consumer companies. My work includes helping to optimize and produce content for companies in the wedding business, real estate, technology and software companies, and a variety of other industries.

Currently I work at McDougall Interactive, an online marketing and SEO company based in Massachusetts, as Director of Digital Marketing, where I support clients in various industries including legal marketing, real estate, and industrial services.

Bragging rights
Former President of the Boston American Marketing Association, Founding Fellow Society for New Communications Research, Author of Strategies and Tools for Corporate Blogging
Education
  • De Montfort University
    Business Studies, 1987 - 1991
Basic Information
Gender
Male
John Cass's +1's are the things they like, agree with, or want to recommend.
Scotland Golf Holidays | Machrihanish Dunes, Kintyre
www.machrihanishdunes.com

Scotland golf holidays at Machrihanish Dunes in Kintyre encompass play on an 18-hole links golf course, a stay in our luxury golf cottages o

3balls Golf
plus.google.com

3balls.com is an e-commerce business specializing in the sale and procurement of fine used and new branded golf equipment since 1998.

How To Solve The Problem of Creating Content - McDougall Interactive
www.mcdougallinteractive.com

Creating content that's both quality content and branded for a company is difficult; John Cass gives tips & resources on how to create brand

PR Communications: Boston Search Engine Marketing Community Resources
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Boston has long been an important city for Search Engine Marketing, PubCon held their first major conference here in 2003 and Search Engine

The 2013 CRM Rising Stars
www.destinationcrm.com

This year's group of Rising Stars represent some promising young companies, as well as a seasoned large enterprise that has historically avo

SNCR Upcoming Events | Society for New Communications Research
www.sncr.org

Subscribe to our publications · Visit our newsroom · Visit our presentation archive · SNCR fellows blog · SNCR: link to home page · About ·

Customer Experience Management Market to Reach $6.61 Billion by 2017 at ...
business.itbusinessnet.com

(PRWEB) July 19, 2013 According to a new market research report, Customer Experience Management Market & Voice of Customer (VoC) Analytics M

Global Site Infrastructure Plan Essential For Effective SEO & Usability
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Targeting the world with a website is a huge opportunity for today’s marketers — but very few businesses start out with that goal. The vast

Econsultancy's CEO: Marketing needs pi-shaped people - Chief Marketing T...
www.chiefmartec.com

Ashley Friedlein, the CEO of Econsultancy, has a great op-ed in Marketing Week today, Why modern marketers need to be pi-people. That's "pi"

URL Localisation for International SEO
www.jamesburton.net

From my research international SEO is still struggling with the question of how to localise the URL after the domain name. This post reviews

17 Sacred Cows of Customer Experience | CustomerThink
www.customerthink.com

A colleague of mine at SDL, David Ashton, recently published a blog post about the six sacred cows of customer experience, really a series o

Google Maps
market.android.com

Download the latest release of Google Maps, and never carry a paper map again. Get Google Maps with Navigation (Beta), Places, and Latitude

Boston Medical Center reports five-year-old boy in critical condition, 2...
www.boston.com

A five-year-old boy is one of two patients still in critical condition at the Boston Medical Center where doctors have performed seven amput

Can’t Afford the Trade Show? Keep Up with Your Competitors through Socia...
blog.sdlsm2.com

Trade shows and conferences are an important and worthwhile part of the B2B world and are attended by hundreds of thousands of businesses an

Keys to Customer Experience Innovation (MAP) - 360 Connext
360connext.com

We designed a thinglink map to highlight the key stages needed for companies to achieve customer experience innovation.

FIR Interview: Tony Loftis on using social media to find his missing dau...
holtz.com

Skip to navigation (Press Enter). Skip to sub navigation (Press Enter). Skip to main content (Press Enter). Home; About. About HC+T; About S

SDL
plus.google.com

Because Business is Global

Social tools, collaboration, social CRM, search and wikis - Enterprise 2.0
www.e2conf.com

Social tools, collaboration, social CRM, search and wikis - Enterprise 2.0