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Matthew Niederberger
"A little less conversation, a little more action please."
"A little less conversation, a little more action please."
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Matthew's posts

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As a schoolboy, Jack Cator set up the popular internet privacy firm Hide My Ass and now – 10 years on – he has just sold it for £40m. Source: How misbehaving at school made one man a multimillionaire – BBC News

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[vc_row][vc_column width=”1/1″][vc_column_text]Programming is often associated as something a teenager or adult would try doing. In today’s new age development in technology, you’ll find that babies and young children are beginning to learn how to code.…

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Great news today as LinkedIN announced their acquisition of one of the most well-known online education platforms Lynda.com. LinkedIN CEO Jeff Weiner tells the story: LinkedIn’s fundamental value proposition is connecting people to opportunity. We’ve made…

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[vc_row][vc_column width=”1/1″][vc_column_text]The MEAN stack is a free and open-source full stack solution for hosting web, mobile, and cloud services content for your business. A full stack solution is any combination of technologies that together…

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[vc_row][vc_column][vc_column_text]So, what can the benefits be of learning to code? It can bring you independence. This 17-year-old boy named Nick knows what this means and he recently shared his story on the TeamTreehouse blog: What has the value of a…

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[vc_row][vc_column][vc_column_text]Originally published on Bloomberg on 02 April 2015: Parlez-vous Java? Sprechen Sie Python? At least four states — including Washington, home of Microsoft Corp. — have either passed or considered measures that would…

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A few years ago Matthew Niederberger, co-founder of Lean Insights conducted a study in the US online travel industry to discover the effects of trust seals on visitors during checkout. Importance of a Trust Seal The article itself has gotten a lot of…

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Enhanced Ecommerce through new GTM UI

Google has a great entry explaining how to implement Enhanced Ecommerce through GTM (https://developers.google.com/tag-manager/enhanced-ecommerce).

My question is, what changes in GTM with the new UI? Do I need consider any changes to the approach documented by Google?

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We are proud to announce that Lean Insights has become a certified professional partner with New York based Sweetspot Intelligence, an online data KPI dashboard and reporting company. Taking Digital Marketing to a new level through Insight Management and…
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