From +Matt Cutts 

What has having your own blog taught you about SEO?

From a personal perspective:

- Posting regularly helps - LOTS
- Don't use TOO many plugins!
- Use a minimalist theme - there's less chance it'll need a major makeover
- Hire a developer to fix a theme if you don't have time to do it!
- Expect to make mistakes
- Expect others to pick you up on those mistakes!
- Share what you've learned with the community
- Don't always follow the crowd - experiment - obviously within applicable margins

What are your lessons...?

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