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John Andrews
Works at Ignite Social Media
Attended Wake Forest University
Lives in Raleigh, NC
1,151 followers|40,932 views
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John Andrews

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In a recent episode of Gary Vaynerchuk’s ‘#AskGaryVee’ video series, one of the questions posed to Vaynerchuk was “why are so many people afraid of Snapchat, especially in the marketing field?” This i
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John Andrews

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How to create a great social media RFP
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Fitness brands working their visual social media squats!
People are emerging from hibernation as the days get longer and swimsuit season comes into full swing. Guys and gals swap sweatpants for shorts and choose the 5 p.m. Bodypump class over the a Happy Hour Margarita, all in prep for string bikini's, washboard abs and selfies on the beach.
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Tweets are increasingly sticky content and can drive organic SEO.
In late May, Twitter and Google solidified a partnership to begin embedding tweets in Google search results. Now that we're starting to see what this integration looks like in the wild, let's dive into this a little further and reveal what this means for brands moving forward.
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John Andrews

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Disclosure: I was asked to participate in the #Pyrex100 campaign, sponsored by Pyrex®, a World Kitchen brand. Although I have been compensated, all opinions are my own. Each year I like to take the kids to pick fresh fruit, sometimes apples, but often blueberries or strawberries. Next year my aim is to have them pick seasonal produce throughout the year. I think it's important for them to know where their food comes from and how we can include it...
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#shoppermarketing startups helping Mondelez
Modern methods like curbside pickup and at-home delivery mean shoppers are less likely to make impulse buys at checkout. For gum and candy brands, that's a problem.
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John Andrews

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10 Tips for Revving up Your Social Engine
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How awesome is my new mousepad? It's Harlow looking at me with disdain every time I get on my computer. "Really? You are on that thing AGAIN???" I'm having fun with @Walgreens photo gifts on the blog today + a giveaway (link in profile). #sharelifeshappy
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eCom moves to #2 for Father's Day purchasing behind Dept. stores
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Winning with visual marketing.
 
5 Brands on Instagram That Succeed With Influencer Marketing http://buff.ly/1EYkKZN (via juice.li)
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Visual web adds buy buttons.
On the trend of many new social ad formats launching, Pinterest and Instagram are stepping up their game to support e-commerce. This is a really smart move by both channels as Marketing Managers are looking for more ways to tie social media directly to sales. Instagram is improving ad targeting ...
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Have him in circles
1,151 people
Stewart Cox's profile photo
Eleanor Evans's profile photo
Sergey Jada's profile photo
Sarah Gripe's profile photo
Brett Martin's profile photo
Awais butt's profile photo
OnHome's profile photo
Ken Boucher's profile photo
Lisa Samples's profile photo
Work
Occupation
Media Disruptor, Emerging Media Consultant
Skills
New Media, Marketing, Branding, Commercialization,
Employment
  • Ignite Social Media
    Chief Marketing Officer, 2014 - present
  • Emerging Media Consultant
    Principal, 2013 - 2013
  • Collective Bias
    Founder & CEO, 2009 - 2013
  • Walmart
    Sr. Marketing Manager, Emerging Media, 2007 - 2009
  • Implus
    Vice President of Marketing, 2003 - 2007
  • Newell Rubbermaid (Goody Products)
    Sr Marketing Manager, 2001 - 2003
  • Eastman Kodak (PictureVision)
    Director of Marketing, 1999 - 2001
  • HanesBrands (L'eggs)
    Associate Marketing Manager, 1997 - 1999
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Raleigh, NC
Previously
Arkansas - North Carolina - Kittery, ME - Winston-Salem, NC - Reston, VA - Atlanta, GA - Fayetteville, AR
Story
Tagline
Social CMO
Introduction

Chief Marketing Officer for Ignite Social Media.  Constantly learning about the social web and how to build greater relationships between marketers and consumers.

Collective Bias Social Shopper Marketing Company Founder, creator of Walmart Elevenmoms influencer program.

Previous experience includes over 14 years of experience in Consumer Package Goods marketing with a wide range of brands including Sara Lee Apparel, Eastman Kodak, Newell Rubbermaid and Implus Footcare along with technology marketing experience with Verbatim and PictureVision. 

Graduate of Lenoir-Rhyne University and Marketing MBA from Wake Forest University.  I live in Raleigh, NC with my wife Mary Shannon and our daughter Mary Catherine.

Education
  • Wake Forest University
    MBA, Marketing, 1995 - 1997
  • Lenoir-Rhyne College
    BA, Business Administration, 1992 - 1995
Basic Information
Gender
Male
Looking for
Friends, Networking
Relationship
Married
The absolute best coffee shop around. Relaxed setting just off Dickson Street in Fayetteville. Awesome coffee selection, wonderful crepes and even a nice Crispin Hard Cider at the end of the day.
Public - a year ago
reviewed a year ago
2 reviews
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