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Redfire Digital | Digital Marketing Agency
Marketing Agency - We’ll help you engage, measure, grow, communicate, inform or transact with customers on any digital platform.
Marketing Agency - We’ll help you engage, measure, grow, communicate, inform or transact with customers on any digital platform.


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Cool brochure design we did for New Zealand School of Tourism
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Social Media to Increase Sales

Social media is a great way to increase sales. Our social media crew creates custom content for all social platforms. Facebook is a great way to drive traffic to your website. These Facebook apps were created for Savar Skincare to convert their social tribe to buyers. Each app promotes product favourites and highlights the calls to action leading them to their eCommerce site.

#socialmedia #sales #makemoney #gooddesign #design #social media #artdirection #digitalmarketing

Redfire Design › Savar
Redfire Design › Savar
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Online marketing campaign case study – St Cuthbert’s Cookbook
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Tips on integrating social media into your marketing plan

Unlike traditional advertising which pushes one way messaging, social media is about connecting with people and getting them to engage with brands in a two-way relationship. This means consumers are able to form a much deeper relationship with a brand. Setting up a Facebook page is one thing, getting people to ‘like’ it and actively engage with the brand is another. Here is a simple digital strategy approach, including social media.

REACH: Grab attention and build awareness

Before jumping onto the social media bandwagon, do some research to understand who your current and prospective consumers are, what interests them and where are they online vs offline.

Make your brand visible in the key areas where your audience spend their time online, monitor their activity – how they interact and react – and respond quickly.

Figure out what adds value to the consumer, rather than what adds value to your brand. Generate and spread content that is valuable to your audience onto other websites or other relevant offline media.

Social media and content marketing are now integral to SEO success. Google loves high quality content and rewards brands that work hard to be visible with higher search ranks. Use platforms that are already reaching out to your consumers such as Twitter, blogs or Pinterest. Partnering with people who already have followers relevant to your brand is a way to build more awareness quickly.

ACT: Get people to interact with your brand
Getting consumers to engage with your brand via social media can be tricky, but with enough research, it can be done. Generating or sharing content that your users are interested in or believe in whilst being relevant to the persona of your brand, is a good way to encourage interaction.

Give people reason to return by asking them for feedback, creating polls and updating valuable information. Remember, you’re building a relationship.

CONVERT: Profit from Social Media
Demonstrate value by letting people know why they should sign up, follow or connect with you on an an ongoing basis. Make promotions relevant and convenient for the user. Create offers that are exclusive to social media, but support and promote it via other means such as email, digital and traditional advertising.

Encourage your users to share and spread your content. This will also boost your SEO as well as create social proof of your value by the amount of user participation and testimonials. After all, word of mouth is far more believable than brand advertising.

ENGAGE: Build loyalty and advocacy
Make your followers feel appreciated – they love you already – thank them and do the unexpected. Freebie giveaways that might go to waste is a small token of appreciation that can go a long way.

Improve your brand by listening to what your users want – ask for feedback and act upon it. This is mutually beneficial as it makes users feel like they are being heard and have some control, while your brand stays relevant.

Connect with your users at every touch point possible, whether it be through Facebook, Twitter, phone or email. Consumers value after-sales service.

In conclusion, social media is less about sales transactions, and more about building trust and relationships. However, if integrated into your marketing plan, it can be be a powerful way to advertise your brand with little budget.
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Here's some key info for developing a digital strategy

The key elements for developing an effective digital strategy includes; Planning, Creation, Deployment and Evaluation. Each of these stages overlap into the next to deliver a coherent digital campaign. Combined, they deliver an ongoing digital strategy as the audience and brand perception evolves.

1. Planning
The planning of a digital strategy involves analysing the following:
• The initial aims and expected returns, both tangible and non-tangible.
• The background of the brand, present positioning and perception
• The audience – broken down into key segments
• Audience locations and value of each audience segment against initial aims

The planning stage deals purely in the analysis and identification of focus areas.

2. Creation
The creation stage is purely focused around campaign formalisation. This involves:
• Planning campaign elements based upon previous analysis
• Creating key performance indicators per channel and estimating expected return per channel
• Design and build of campaign elements / channels
• Planning and establishing deployment routes, communication flows and expectations

The creation stage for each channel finishes on the launch of each channel.

3. Deployment
The deployment stage focuses on the delivery of the campaign, including:
• Building the engagement timeline
• Engaging with the audience through the engagement loop
• Sampling progress through a campaign and optimising the campaign message
• Recording salient information through each campaign step for evaluation

The deployment stage runs as a microcosm of the strategy as a whole and relies on rapid responses to tune the strategy.

4. Evaluation
The evaluation of a digital strategy is imperative to learn the lessons of the campaign, including:
• Evaluating KPIs and fiscal achievement
• Reviewing engagement and unexpected longer term benefits
• Taking lessons on board to build stronger future campaigns
• Scoring the strategy and the benefits that it has given

Evaluation improves the effectiveness of future campaigns and strategies by becoming the key building block in planning them.
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What does online marketing incorporate?

In a nutshell, online marketing is about promoting a brand or service, through electronic connected media. This could be on the web, through specialist website applications, or through mobile phone applications. Online campaigns can also cross over into traditional media , either as traditional first – bringing an audience into an online campaign, or traditional last -by using an existing online audience as content generators.

Online Marketing is the great relationship builder. Humans by their very nature are communicative and inquisitive, and online channels allow brands to interact with their audience on both levels. The level of involvement required by the audience to engage with a brand, in many cases a simple click of the mouse, shrinks the gulf between interaction and offline brand perception.

The greatest benefit of online marketing lies in its ability to forge individual relationships with the audience. Unlike any other broadcast medium, online channels allow direct engagement with each member of the audience creating dialogue instead of the monologue one way blasts of traditional media.

Online Marketing offers brands new opportunities that traditional communication methods cannot easily match:
• Online Marketing does not obey the line
• Online Marketing should be cost efficient
• Online Marketing can be broadcast and personalised
• Online Marketing should always prove returns
• Online Marketing can be reactive as well as proactive
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Internet marketing campaign case study – Tanoa Hotels

We developed a full digital marketing campaign for Tanoa Aspen Hotel in the adventure capital of the world, Queenstown.
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Go on, be our friend & like us on Facebook: Redfire
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