Get smarter about how you use Facebook, Twitter, Pinterest, and LinkedIn.

Tired of sitting at your laptop for hours with only a few paragraphs to show for it? Missing deadlines because you can’t seem to keep up? Frustrated because you know you could be more productive, if only…? Join the club. We’ve all been there. Sometimes a few times a day. Fortunately, there is hope in […]

You’ve probably already heard of marketing automation. But what is it exactly? According to Forrester, marketing automation is defined as: “tooling and process that help generate new business opportunities, improve potential buyers’ propensity to purchase, manage customer loyalty, and increase alignment between marketing activity and revenue.” If you’re a marketing professional, you’ll fall in love […]

Yesterday I revisited my 2014 predictions. Today I want to change things up and look at the future. 2015 is almost here. And that means a whole new round of predictions. The world is changing, and so is marketing. Here’s what I think will be the trends and positions to watch for in the new […]

Marketers are churning out 2015 digital marketing predictions like crazy right now. But how do those prophecies relate to you and your business? Most digital marketers in 2015 will not be leading the pack — instead, they’ll be striving to stay focused and keep up. If you’re hustling a digital marketing strategy with limited resources […]

You may think that writing a blog post on the definition of a self-explanatory term like “content strategy” is just an SEO ploy. Well… ok, you’re partly right. But before you get all smarty-pants smug, let me ask you a question. Does your company have a documented content strategy? Not an editorial calendar—a content strategy. […]

There’s one piece of advice that my parents gave me when I was younger that I get reminded of almost on a daily basis – You get what you pay for. Dollar store toy breaks in half after playing with it for a day – You get what you pay for son… $500 used car […]