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It's a drink so vile that only 1 in 49 people can stand it.

If you want to punish a drinking buddy or play a trick on an out-of-towner, serve them a shot of Malört. Strangely, sales are booming.

Photos: Mark Peters/The Wall Street Journal
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I will take this article as a warning and not a challenge.
A bottle of Malort is passed around at MaxFunCon every year. It is an unpleasant tradition. A hazing ritual I suppose.
This was the hot buy in Chicago for a couple years. I cannot find it in Saint Louis and I would like to try it. 
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