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The site of the New Year's Eve ball drop is 1 Times Square, a mostly empty office building that takes in $20+ million a year from its billboard space. http://on.wsj.com/WRRlRd
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Who do you think is paying for all of those, of course, it's you and me, the customers. So, Enjoy the view. 
 
Good business sense. Of course if it rented, it would take in 40 million, but it would create a great lot of headaches for the owners.
 
What a perfect example of capitalism, globalisation and competition.
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