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Staples.com charges different prices for the same product depending on where you live. http://on.wsj.com/TSBrkN

A WSJ analysis found Staples.com prices are lower if the shopper appears to be near a competitor like Office Depot or OfficeMax. Should websites charge different prices depending on your zipcode?
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23 comments
 
They can charge whatever they like.  You can shop somewhere else if you don't like their prices.  Simple as that.
Allan S
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Same concept that airlines have been using for years now - the less elastic the options, the more the company can charge.
Tactics like this are just simply banking on the the fact that below a certain threshold, it's just not worth the time and gas to shop around.

In fact, I believe that this is why Baskin Robbins has a rule against opening up a franchise too close to an existing competitor. 
 
Gas companies have been doing that for decades 
 
I see nothing wrong with it... It takes more money to transit the product to various locations.
 
They can charge what ever the fuck they want to charge just like you can buy the shit where ever the fuck you want to buy shit from.  
 
So what's your point, WSJ? You trying to cause more trouble?

 
The online marketplace is nearing perfect price discrimination. Staples is not lying to or deceiving anyone; they're charging what they expect people to pay in a given area. If someone doesn't want to pay a local non-competition premium they can easily go to another website. Nobody is forcing their hand. 
 
Nothing new here, retailers already do this and have been doing it for a long time not just in cities but in states and countries
 
They can...And they can lose to Amazon.
 
Who cares.its basic supply and demand.typical yanks,that's what your country is built on and now it's a problem.plus,how ignorant is the image?
Allan S
 
I did think of one possible issue with this, in terms of a slight encroachment into the realm of privacy invasion.  
 It's not to the level of big box data mining (http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/) or how Klout allows businesses to target discounts/preferential treatment  to more active users of social media (in the presumed hope for better referrals and word of mouth business) (http://www.bizjournals.com/kansascity/print-edition/2012/08/24/website-helps-you-assess-your-and.html?page=all)

Yes, I know it's thin... but I'm trying to figure out why the WSJ would report on this... barring it's X-mas eve and they needed something to robo-post while everyone is out of the office.
 
Hospitals and doctors charge different prices depending on insurance carriers, why get upset because Staples tries to maximize profits just like your doctor?
 
And you can beat the system. I routinely order from a national chain. I have to select a location. I pick a major metro area ( normally Norfolk Va). I place my order and tell them I want to pick in up in the store. I choose my location. I can save anywhere from 10 - 25% each time. 
 
News Flash!!!  Different States charge different amounts for the same products.  Film at 11.

Why is headline news??  This has been going on for many, many years.  It all depends on what part of the country you live in.  We all know that!

I'm pretty sure that people in Hawaii would love to pay the same amount for gasoline as we do here on the US East coast!  They're close to $4 a gallon while we're slightly under $3.

/Overhead, Schmoverhead...yeah yeah I know.  But it's the same product!
 
We have two Targets near us and they charge different prices in store for the same products. The area that has the higher net income is the one that generally has the higher prices. 
 
No.  Websites should charge different prices depending upon who is competing with them for that product on the web.  But they do this already.
 
Turns out most people have been successfully conditioned on how to think. Everyone is arguing on behalf of businesses, whose near sole purpose is to externalise as many costs to the customer, as well as charge as much as can be gotten away with. Yes you can choose to shop elsewhere, it doesn't make it ethical though; just as the fact that socio-economic based pricing being the norm does not..
 
+Scott Meister You have a valid point (sort of), however, your point has little (if anything at all) to do with the topic at hand.
 
Prices also act as signals. By raising prices in the zip codes where little supply exists, it will create the signal that might allow more supply to that zip code to be created. Also, Amazon allows 3rd party sellers, who cannot use such software as they cannot know who the customer is before purchase - they would compete against the price difference being too high. There are also price comparison apps, like Invisible Hand. But good job stirring up the fairness brigade - on Yahoo News they are already talking about new laws that need to be passed. 
 
Free Market. Let them charge what they want. 
 
Yup.  The only reason they can charge differently in different regions is because of the lack of perfect knowledge on the part of the customer.  Once they catch on, it's game on again.
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