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Digital agency Essence unveils new India office to service growing global client roster

Fellow GroupM Agency, Maxus, Supports Asia Pacific Expansion

MUMBAI — Essence, a global digital agency, today announced it has established operations in India via the opening of a new location in Delhi. This will be the agency’s fifth office in the Asia Pacific (APAC) region and the third to open its doors this year; in March, Essence announced its debut in Shanghai, China and Sydney, Australia. GroupM acquired Essence, the largest buyer of digital media, in November 2015. It is GroupM’s fifth global brand.

For more: http://bit.ly/2bhSyQo
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WPP Interim Results 2016

Full details: http://bit.ly/2becrb2
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Instagram Stories

By Mindshare

Background: Last week Instagram introduced Stories, allowing users to share multiple photos and videos together in a slideshow format with their followers. Clearly taking inspiration from others, Instagram CEO Kevin Systrom said that Snapchat “deserve all the credit” for this montage style.

Continue reading on WPP.com @ http://bit.ly/2aJgJ4l
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MEC has announced the appointment of Janos Gulyas, CEO of MEC Hungary, as Head of MEC Wavemaker for the Central and Eastern European region. The announcement was made by Jeremy Clark, Managing Director for MEC Wavemaker in EMEA.
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LAUNCHED TODAY: BrandZ™ Top 50 Most Valuable Indonesian Brands 2016

Banks BCA and BRI remain Indonesia's most valuable brands with a focus on innovation that is centred on consumers’ needs

BrandZ™ Indonesia Top 50 grows 2% in total brand value as brands successfully adapt their strategies to changing economic conditions

Get the full report now on WPP.com @ http://bit.ly/2aRoyrW
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Third up this year in the ABCDE of The Future of Communications 2016: Audience, Business, Creativity, Data and Ethics, is Creativity. Business imperative The business case for creativity has been
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J. Walter Thompson Company acquires iStrategyLabs in the US

WPP announces that J. Walter Thompson Company, its wholly owned global marketing communications agency, has agreed to acquire iStrategyLabs, LLC ("ISL"), a full service digital agency, in the US.

ISL's net revenue was US$12.4 million as of December 31, 2015. Clients include Kroger, Medtech and USA Network. The agency is based in Washington, D.C. with an office in New York and employs 80 people. It was founded in 2007, ISL is a full-service digital agency specializing in combining the offline and online worlds to engage consumers.

For more: http://bit.ly/2aOUkou
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Reading Room: Pinterest Promoted Videos

By Mindshare

' Pinterest has introduced Promoted Video ads this week in an effort to expand its capabilities and keep pace with its evolving counterparts Facebook, Instagram, YouTube and Snapchat. With Pinterest’s recently rolled out video player, brands can now run full auto-play video paid advertisements (with sound) that look like animated posts. '

Continue reading on WPP.com @ http://bit.ly/2bfl9Gm
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The WPP Fellowship 2017

Applications for the 2017 Fellowship program are now open. The application deadline for this year is 12:00 noon GMT on Thursday 10th November.

To download the 2017 Fellowship brochure, and apply online, visit: http://bit.ly/2bg0UCH
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J. Walter Thompson Company agrees to acquire majority stake in WANDA Digital in Turkey.
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Welcome to WPP: A world leader in marketing communications
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WPP is the world leader in marketing communications services. We are made up of leading companies in:

Advertising; Media Investment Management; Data Investment management; Public Relations & Public Affairs; Branding & Identity; Healthcare Communications; Direct, Digital, Promotion & Relationship Marketing; Specialist Communications

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