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Making a Super Bowl Size Statement in Social Media

By MEC

' The biggest night in American sports comes around once a year, and this year’s Super Bowl 50 was a highly anticipated match between the Denver Broncos and Carolina Panthers. Although there were fumbles and tumbles, cheers and tears (sorry, Panther’s fans) –for some viewers, the onfield game was relatively uneventful. However, off the field things got heated as social platforms like Facebook, Twitter and Snapchat were more competitive than ever. '

Continue on WPP.com @ http://bit.ly/1T3B6ez
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Singtel and Ogilvy revive Lunar New Year firecracker tradition in Singapore

SINGAPORE — Singtel is livening up this Lunar Year New holiday by bringing back the fun of firecrackers – digitally – to Singaporean families. Together with Ogilvy & Mather (O&M), Singtel has created a one-of-a-kind mobile-enabled site (singtelfirecracker.com), which simulates firecrackers, widely used in the past as an auspicious way to celebrate the festive season.

For more: http://bit.ly/20wAzrs
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Ok nice app
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Spotlight On: Virtual Reality, Augmented Reality & 360 Video

By MEC

' Virtual reality (VR) and augmented reality (AR) are two hot topics in the marketing world, promising to change the way brands engage with consumers in-­home, in-­store, on-­site, and anywhere where there’s a screen. '

Continue reading on WPP.com @ http://bit.ly/1VCrTZV
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Five challenges marketers must tackle in 2016

By TNS

' In a rapidly changing digital landscape, marketers must re-think the roles that their brands play in consumers’ lives – and how they bring those roles to life across platforms and touchpoints. To be effective, they need a means of targeting consumers with seamless, relevant experiences as they move between devices; they need a deeper understanding of the emotions their brand experiences generate, and they need the capacity to respond to these insights in real-time. In other words, they need research that adapts to the new marketing agenda. '

Continue reading on WPP.com @ http://bit.ly/1Vk9dxQ
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The Best Place in the World to Start a Career

By Sir Martin Sorrell, Founder and CEO of WPP

' Leave our London headquarters, walk in any direction, and you will soon find a school that will teach you to speak Mandarin. Twelve such schools operate within a three-mile radius of our office in Mayfair, more than the number that will teach you either French or Italian.

A similar boom in Chinese language instruction is underway in New York and in Silicon Valley. In Bellevue, Washington, parents who work at the nearby Microsoft headquarters send their children, some as young as five, to a taxpayer-funded Mandarin immersion school. More than 100 others operate across the U.S., mostly in centres of tech innovation. Like learning how to code, speaking Mandarin is increasingly seen as a key skill for the next generation of professionals. '

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Will America Buy Brand Trump?

By Sir Martin Sorrell, Founder and CEO of WPP

' Reacting to Donald Trump’s defeat in the Iowa caucuses, the state’s former Republican Party Chairman, Matt Strawn, said: “Trump was selling the sizzle, not the steak.” '

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Genesis Foundation’s ‘Music for a Cause’ communications campaign wins in the NGO category at 2016 Asia Pacific Excellence awards 

NEW DELHI — Genesis Burson-Marsteller is happy to announce that its integrated communications campaign for Genesis Foundation has won Top Honours at the 2016 Asia Pacific Excellence Awards. The campaign has been adjudged as a winner in the Non-Government Organisation category of the awards, which recognise outstanding achievement in the field of Public Relations and Communications.

For more: http://bit.ly/1P5X5z9
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Blue Hive appoints Julian Watt as Chief Creative Officer

LONDON — Highly experienced creative Julian Watt, has recently been appointed as Chief Creative Officer on the Ford business for UK and Europe.

Watt joins Blue Hive from Australia, where he's led multiple creative agencies, including WPP’s GPY&R Sydney, 303 and most recently, HOST Sydney - doing iconic work across a number of global brands.

For more: http://bit.ly/205OIGD
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Congratulations +Julian Watt 
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Fran Luckin joins Grey Africa as Chief Creative Officer

JOHANNESBURG — Paul Jackson, Group Managing Director of Grey Africa today announced that Fran Luckin would join Grey Africa and take the reigns as the company’s Chief Creative Officer. 

Fran will oversee Grey Africa’s creative product and will work closely with Grey Africa’s Executive Creative Director, Glenn Jeffery and Creative Directors Francois Du Preez and Charlene Olivier.

For more: http://bit.ly/205FN8c
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The End of iAd

By Mindshare

' Background: Apple has announced that it is closing its iAd App network with effect from June 30th 2016. Apple’s focus will shift to developing marketing platform technologies for publishers, rather than having an ad sales team and service. As a result most if not all of the iAd sales, account management and creative teams are being made redundant. '

Continue reading on WPP.com @ http://bit.ly/1lSudQ7
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Ancient Rome Needed This Data and Analysis

By David Sable, Global CEO at Y&R

' Yesterday, at the World Economic Forum in Davos, Y&R’s BAV Consulting launched the Best Countries Report, a rankings study and platform done in partnership with US News and World Report and the Wharton School. It is a comprehensive, data-driven study of nations as brands. '

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The CIO and CMO: In pursuit of data symmetry

By Rob Norman, Chief Digital Officer GroupM, Chairman GroupM North America

' It is now accepted that the CMO and CIO positions are inter-dependent in the business of managing customer data in pursuit of demand and growth. The simple notion is that as more data signals can be applied to segmentation and media targeting it follows that the CIO needs to create a platform informed by, and deployed by, the CMO for the application of that data in the real world. We used to call it 'the single view of the customer.' Today we are as interested in the consumer we would like to know as much as the customer we do. '

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Welcome to WPP: A world leader in marketing communications
Introduction
WPP is the world leader in marketing communications services. We are made up of leading companies in:

Advertising; Media Investment Management; Data Investment management; Public Relations & Public Affairs; Branding & Identity; Healthcare Communications; Direct, Digital, Promotion & Relationship Marketing; Specialist Communications

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