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Genesis Burson-Marsteller and WhiteKettle Consulting announce strategic partnership; enabling the industry to maximise social impact while ensuring sustainable growth

NEW DELHI — Genesis Burson-Marsteller, a leading public relations and public affairs consultancy that delivers integrated communication services to some of the best global and Indian companies, has formed a strategic alliance with WhiteKettle Consulting, one of India’s pioneering corporate social responsibility (CSR) consulting firms. Headquartered in Mumbai, WhiteKettle will now partner with Genesis Burson-Marsteller to address all corporate social responsibility requirements of clients. The partnership will enable businesses to create and execute effective strategies that lead to maximum social impact while ensuring sustainable business growth.

For more: http://bit.ly/1aDmzDy
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WPP Data Alliance expands with Africa launch 

CAPE TOWN, South Africa — Data Alliance’s new presence in Africa is aligned to WPP’s strategic vision of helping clients better leverage data in fast growing markets. Based in Cape Town, the operation will bring expertise from WPP’s global network to Sub-Saharan Africa to harness unique data sets and mobile opportunities. The focus is to accelerate development and enhancement of data-driven solutions, plus activate a mobile-first data strategy. 

For more: http://bit.ly/1FOdukb 
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J. Walter Thompson announces new KSA CEO

RIYADH, Kingdom of Saudi Arabia — J. Walter Thompson, the world’s best-known marketing communications brand, announced the key appointment of award winning Camille Haddad to CEO for the company’s operations in Saudi Arabia, effective immediately.

For more: http://bit.ly/1b35cgC
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Cohn & Wolfe appoints new corporate practice leadership

Andrew Escott to lead corporate business globally and Helen Searle to head the UK corporate practice

NEW YORK / LONDON — Cohn & Wolfe, a leading brand communications agency, today announced the appointment of Andrew Escott, formerly Managing Director of UK Corporate, as Global Corporate Practice Leader effective immediately. Escott takes over from Geoff Beattie, who last week was named Global Leader of Cohn & Wolfe’s new Strategic Consulting Unit. Helen Searle, formerly UK Corporate Director, steps up to become Managing Director of UK Corporate.

For more: http://bit.ly/1zdbz6p
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What the Holidays Teach About Management 

By David Sable, Global CEO at Y&R 

' It isn’t always that Easter and Passover fall so closely on the calendar, but this was a rich weekend of holidays. All over the world, it seemed, families and friends came together, rituals were observed, services attended, feasts served, activities organized. There were moments of solemnity and moments of frivolity.

So, what does this say about management? In truth, rather a lot. '

Continue reading on LinkedIn @ http://linkd.in/1y8fjuA
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Landor’s Lulu Raghavan named one of India’s top women in marketing

MUMBAI – Lulu Raghavan, managing director of the Mumbai office of Landor, was named one of India’s 50 most influential women in media, marketing, and advertising in 2015 by Impact, a weekly industry news publication. The honor marks Raghavan’s debut on the annual ranking.

For more: http://bit.ly/1y8ck5s
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OgilvyOne UK appointed by Inter IKEA Systems B.V. to develop a ‘Ways to Shop’ communication concept

LONDON — OgilvyOne UK has been appointed by Inter IKEA Systems B.V. to work on a Global consulting project to develop a communications platform to promote the ways to shop at the IKEA stores and on the website. Inter IKEA Systems B.V. is the worldwide franchisor and IKEA concept owner, whose remit includes the online and in store experiences. The agency won the business in a three-way competitive pitch and will begin work immediately.

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WPP acquires Medialets in the US to deliver mobile campaign ROI data for clients

WPP announces that it has acquired Medialets Inc. (“Medialets”), creator of technology that helps marketers manage and measure the complete return on investment of mobile ad campaigns. 

For more: http://bit.ly/1b3dzZD
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MEC takes the lead with the launch of regional ecommerce consultancy 

LONDON — MEC, www.mecglobal.com, today announced the launch of MEC Commerce, a specialist ecommerce consultancy. Led by MEC Global Solutions in London, the launch is part of an ongoing strategy to create a leading edge for the agency’s clients in the fast changing digital and data landscape. 

For more: http://bit.ly/1FJw7ph 
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WPP marketing foresight consultancy Gain Theory launches globally 

Jason Harrison Named Worldwide CEO

NEW YORK / LONDON / BANGALORE — Gain Theory, a WPP company, launched today as a marketing foresight consultancy that brings together data, analytics, technology solutions and consumer-insight capabilities. It combines WPP’s intellectual capital in media, marketing, data and technology to create a consultancy that will help brands make smarter, faster, predictive business decisions.

For more: http://bit.ly/1HmX7Q5
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WPP is named one of "America's Best Employers" by Forbes magazine

NEW YORK and LONDON — WPP (NASDAQ: WPPGY), the world’s largest communications services group with billings of US$76 billion and revenues of US$19 billion, has been named one of America’s 500 best employers by Forbes magazine in its April 13, 2015 edition.

For more: http://bit.ly/1NjG4U2azin  
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Mutual Mobile names Russ Buyse as Chief Operating Officer 

Company expands executive team with new leadership

AUSTIN, TX — Mutual Mobile, an emerging tech agency that builds breakthrough products for a more connected world, has announced Russ Buyse as Chief Operating Officer.

For more: http://bit.ly/1a9iBm6
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Welcome to WPP: A world leader in marketing communications
Introduction
WPP is the world leader in marketing communications services. We are made up of leading companies in:

Advertising; Media Investment Management; Data Investment management; Public Relations & Public Affairs; Branding & Identity; Healthcare Communications; Direct, Digital, Promotion & Relationship Marketing; Specialist Communications

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