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Jackpotjoy sponsors Channel 4's Million Pound Drop through Maxus

LONDON — Jackpotjoy.com Online Bingo, owned by Gamesys, is sponsoring Channel 4’s Million Pound Drop series this summer, with TV idents that promote the gaming website’s huge jackpots in an entertaining way. The deal was brokered by Maxus Partnerships, with media planning and buying from Maxus and production through Sassy Films.

For more: http://bit.ly/1lZR2dL
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Reading Room: Facebook's Liverail Acquisition

By Mindshare

Background: On July 2nd, Facebook agreed to acquire LiveRail, the 3rd largest online video advertising management platform that operates across desktop, mobile devices and IPTV (behind leaders Brightroll and Specific Media). While the transaction hasn’t closed yet, the total deal size is estimated to be around $500m.

For more: http://bit.ly/1rWX6vq
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Failure is an option

By Matt Batten - Chief Creative Officer at Wunderman UK, Regional Creative Lead of Wunderman EMEA

' Various themes emerged throughout the 61st Cannes Lions International Festival of Creativity. Ignoring the trends along the beach, the 3000-strong crowd shifting from the infamous Gutter Bar to the supposedly more refined Carlton Terrace, and the frightening reduction in numbers of delegates in creative roles while the festival becomes inundated with non-creative MDs, CEOs, CFOs, CIOs, COOs and CMOs, let me focus on common threads of the inspirational seminars. After all, that’s what the CWOs (Chief Whatever Officers) are there for. Surely it's not the rosé. '

Continue reading on LinkedIn @ http://linkd.in/1oF1r1a
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MEC builds its senior expertise with three data and strategy promotions

LONDON — MEC has announced the promotion of three of its senior leaders, David Fletcher, Verra Budimlija and Pete Buckley, as the agency continues to invest in its people.

For more: http://bit.ly/1mEJBP2
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The 10 Trends Shaping the Global Ad Business

By Martin Sorrell, Founder and CEO of WPP

' As we plan for the future of our business, looking across the 110 countries in which we operate, we try to identify the trends that we think are shaping the global marketing services industry. Here’s our top ten: '

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Google Android Everywhere

By Mindshare

' Background: Google has made multiple announcements at its I/O conference that will shape the digital landscape, the biggest of which seems to be the ubiquitous deployment of Android. '

Continue reading on WPP.com @ http://bit.ly/1j2KJez
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Scangroup agrees to acquire majority stake in pan-African experiential marketing group EXP

WPP's subsidiary company, Scangroup Limited, has agreed to acquire a majority stake in EXP, a pan-African experiential marketing group based in South Africa, subject to regulatory approvals. With a presence in 12 countries across sub-Saharan Africa, EXP employs over 1700 people. 

For more: http://bit.ly/1oplWxr
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TV strikes back: rise of digital devices drives new viewing habits

' Adults around the world remain hooked on TV but the consumption habits of content-hungry viewers are changing rapidly, according to global research consultancy TNS. While our love affair with television endures, TV sets alone are no longer enough to satisfy our appetite for content, driving the growth of online media and ‘screen-stacking’ as a result. '

For more: http://bit.ly/1qYhmg5
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What a $130 Umbrella can Teach us about Creating Great Customer Experiences

By Jay Wilson - VP, Group Director, Customer Insights, Wunderman

' As I headed for Grand Central Terminal after a day at our Manhattan office, I knew I would be racing the rain home to Connecticut. Dark clouds had appeared across the Hudson River, and were heading my way at a rapid clip. As my train hurtled through Harlem and the Bronx, it became clear that I was going to lose the race. The thunderheads overtook us, and by the time my stop came, a brutal, pelting rain was a cruel reminder that I faced the mile walk home without my umbrella, hanging quite uselessly in our front closet. '

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Getting Bit by the Byte

By David Sable, Global CEO at Y&R 

' By definition, Big Data is simply the accumulation of massive amounts of bits and bytes that can ostensibly offer up intelligence.

Amassed data, no matter how big, in and of itself has the same impact as the noise a tree makes falling in a forest. The only way to hear that tree — ergo, the only way to use that data — is to be there. It’s the human element that makes it viable and valuable. '

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Future of Soccer in the US

By Stephen Palacios, Executive Vice President, Added Value Cheskin

' My 15-year-old son called last night from Costa Rica where he is spending two weeks. Lucky for him, his visit coincided with Costa Rica beating Greece in the World Cup. He described how everyone was glued to the set, shaking, crying and ultimately exploding in joy as the last penalty kick confirmed the Costa Rican victory. ' 

Continue reading on The Huffington Post @ http://huff.to/1mnXQHP
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Welcome to WPP: A world leader in marketing communications
Introduction
WPP is the world leader in marketing communications services. We are made up of leading companies in:

Advertising; Media Investment Management; Data Investment management; Public Relations & Public Affairs; Branding & Identity; Healthcare Communications; Direct, Digital, Promotion & Relationship Marketing; Specialist Communications

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