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World Gold Council
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The World Gold Council is the market development organisation for the gold industry and the global voice of authority for gold.
The World Gold Council is the market development organisation for the gold industry and the global voice of authority for gold.

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Apple’s ninth annual Environmental Responsibility Report showed the company recovered 89 million pounds of materials – including $40m worth of gold. Learn more here: http://spr.ly/6260BYxM4

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Responsible gold mining makes a tangible contribution to sustainable development in countries around the world. Understand the gold supply chain using our interactive Responsible Gold Sourcing tool: http://spr.ly/6267BPjVR

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“Gold never goes away, and thus it is a fitting material to express at once the anguish of personal loss, and the comfort and higher purpose of social continuity.” Writes anthropologist Elizabeth Ferry in the LBMA’s Alchemist, read the full article here: http://www.lbma.org.uk/assets/blog/alchemist_articles/Alch79Ferry.pdf

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NASA’s James Webb Space Telescope, due to be launched in 2018, will be coated in microscopically-thin gold, making use of the metal’s properties as an efficient reflector of infrared light: Learn more here: http://jwst.nasa.gov/facts.html
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Gold can act as a catalyst, which is effective in reducing emissions. Read more about the role of gold in catalytic converter technology here: http://www.gold.org/sites/default/files/images/wgc_catalytic_converter_final_desktop_180214.pdf

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Have a look at these visualisations of gold which illustrate its rarity: http://www.visualcapitalist.com/12-stunning-visualizations-of-gold-bars-show-its-rarity/

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Scientists discover 'ground-breaking' magnetic capabilities of gold. Physicists at the University of Bath have found that gold may hold magnetic properties, which could help to make computers faster, smaller and more powerful.
http://www.itv.com/news/west/2015-10-06/scientists-discover-ground-breaking-magnetic-capabilities-of-gold/

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Sales of the New #iPhone 6 are off to a strong start. Questions have arisen over the effect this will have on overall gold demand? The World Gold Council’s Krishan Gopaul states that: “While electronic devices are important to gold demand in technological applications, a new smart phone or electronic device, even if it is a best seller, will not have a material impact on global gold demand in tonnage terms.” http://legacy.kitco.com/news/2015-10-01/Are-Apple-s-Record-iPhone-6s-and-6s-Plus-Sales-Bullish-For-Gold.html

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Gold’s conductive properties and resistance to corrosion means that it remains central to innovation in nanotechnology such as advanced flash memory devices. http://ow.ly/SBL3i
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