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Workamajig
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Welcome to the #1 project management software for the creative industry.
Welcome to the #1 project management software for the creative industry.

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If your target client has a new decision maker, consider it a positive sign. One of the first thing new decision makers do is to review existing relationships. Should their current agency performance not be up to scratch, it leaves the door open for new entrants.
https://hubs.ly/H0frJDy0
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Spotting new opportunities for 2019 is easy- they live right in your inbox.

Make a list of:
-Clients you’ve worked with in the past.
-Leads you’ve pursued in the past, segregated by how far you reached in the sales cycle
-Leads you’ve exchanged emails with
-Qualified companies in your list of email subscribersUnqualified companies in your list of subscribers
Reach out to them in this order.
https://hubs.ly/H0fD1WQ0
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Updating your marketing collateral is key to keep growing your business. Mobile apps, native advertising, even video advertising were a little more than hushed murmurs in Silicon Valley garages until a decade ago.
Today, they’re among the fastest growing marketing channels across B2B and B2C marketers.
https://hubs.ly/H0f5FKX0
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Thanks to business intelligence tools, you can get actual names of companies individual visitors are associated with. Since these people have already browsed through your site, they might be interested in doing business with you as well. This is one good way to pursue new clients for 2019.
https://hubs.ly/H0fD16Y0
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The message is clear: agencies are not adapting fast enough. Market needs are changing and agencies are stuck playing catch-up. In our latest blog discover the strategic and tactical changes you can adopt to stay ahead of the curve.
https://hubs.ly/H0ffDQN0
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“Full-service agency”, “integrated marketing approach”, “trusted growth partner”.

Do all these terms sound familiar to you?

Agencies around the world are guilty of using the same few tired cliches to describe themselves. They’re all integrated in some way, and they all offer full-service experiences.

The result? They drown in a sea of me-too competitors who are all chasing the same clients with the same droll pitches.

The key to combating this sameness is to differentiate yourself clearly. Clients should be able to tell who you are and what you do. The more you stand out, the better a niche you can carve for yourself.

In this weeks Workamajig blog, Sylvia Moses show you 6 ways you can differentiate your agency."
https://hubs.ly/H0fkTjx0
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Agencies often don’t even know if they should hire account managers or project managers. This leads to a whole mess of problems - over-hiring, duplication of effort, poorly defined workflows, and inefficiencies.

This weeks Workamajig blog will clear the air on account managers and project managers. You’ll learn the key differences between the two roles, their responsibilities, and how to decide who to hire.
https://hubs.ly/H0fxv3z0
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One of your top priorities should be to find these “anti-superstar” employees and take good care of them. Look for:

Strong creative performers in non-client-facing roles.
Top performers in “uncool” but business-critical areas such as finance, IT, and sales.
“Connectors” who know and connect several different teams. These people are often crucial for fostering collaboration.

Once you’ve spotted these top performers (a data-focused project management tool - like Workamajig - can help), you need to go out of your way to retain them. https://hubs.ly/H0fd7ll0

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"Most of your target clients will already have an agency (or agencies) of record. Unless things go horribly wrong, they’re unlikely to switch before the end of the contract.
Your sales approach with such clients has to be opportunity-focused. You can’t “brute force” your way into their accounts. Rather, you have to wait for an existing contract to run out, or for the client to review their agency performance (typically at the end of a contract or a reporting quarter/year)."
https://hubs.ly/H0frCD80
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Agencies are hesitant to pursue differentiation. Part of this stems from the fear of missing out. If you describe yourself as an “SEO agency”, you won’t be able to land that juicy social media contract.

But in this pursuit to please everyone, agencies end up pleasing no one. You don’t generate word of mouth referrals by being merely “okay” at a dozen things; you earn them by being exceptional at a few things.

This is the very crux of differentiation: to clearly claim what you’re not. You’re a social media agency because you’re not a PPC agency. And you’re a creative agency because you’re not am SEO agency.

Think of differentiation as an exercise in negation. The more things you can claim to not be, the more you’ll stand out.
https://hubs.ly/H0fkRRj0
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