Woman Within® is dedicated to comfort & fit for plus size women in sizes 12W to 44W. Enjoy our Fit for You™ in tops, pants, dresses, sleepwear, bras & shoes.
Our mission has always been to satisfy the fashion needs of the full-figure woman…from casual sportswear to dressy separates…lingerie to outerwear…even shoes and plus-calf boots. And we are famous for providing a fit that’s as comfortable as it is becoming.
Founded in 1900.
Who’s the Woman Within®? Any woman you want her to be…beautiful, confident, important and comfortable…impeccably dressed without spending a fortune. The 110 year old brand that recently became Woman Within has the expertise to make all this happen for women who wear sizes 12W & up. What began in 1901 as a humble dress shop called Lane Bryant® has grown into the world’s leader in plus size apparel, sensitive to your comfort, style and budget.
We travel the world to find the latest and most wearable styles and provide them to you in more sizes and fashionable colors than any other brand. What’s more, our comfort innovation team is at work daily coming up with fit solutions—in everything from lingerie to sportswear—that will keep you happy in whatever you wear.
Our ultra-convenient online shop, womanwithin.com, offers speed, privacy, security and over 2,000 styles (with new looks added every week), so you can get whatever you need, whenever you’re in the mood to shop. Woman Within 365® affords customers unique all-season internet access to boots, swimwear, coats and more. We even have boutiques for fabulous costumes, handbags, luggage, fragrances, jewelry and beauty products…so all your fashion needs are just a click away.
Woman Within® is not just an apparel brand, but an easy and smart way to ensure that you love what you wear. Do you hear that voice, it’s your woman within telling you “Make me happy, comfy & attractive affordably!”