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The common adage, “Out with the old and in with the new” definitely rings true for SMS message marketing in 2013. This has been a year of significant changes in regulations and procedures for mobile marketers who use texts as part of their efforts. Unfortunately, many marketers have employed illegal tactics while marketing their products and services by sending unsolicited SPAM texts to consumers. Obviously, this can cause great distress to consumers as it is clearly a breach of their privacy.
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