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The value of social media marketing extends beyond the amount of money it is responsible for bringing in. Nevertheless, there are ways to track its value for the purposes of ROI. Our social media contributor, +Rodney Hess, presents five worth considering. http://goo.gl/AVC2bf
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The use of marketing automation tools can save small businesses time, money, and the headache of learning how to use multiple platforms. Here is a list of seven to consider. http://goo.gl/ISm4Av
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Here are 17 comprehensive how-to guides intended to help improve your online marketing efforts. They cover social media, SEO, PPC, Google Analytics, and the use of WordPress. http://goo.gl/ODw5UW
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In this comprehensive second installment of a 2-part series on Facebook advertising, WMT's social media marketing contributor +Rodney Hess  talks about setting a budget, choosing eye-catching imagery, and writing creative copy that gets attention. http://goo.gl/Jr4DSe
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Here's the story of William Albritton, a man who turned his passion for health and fitness into a profitable business. It contains lessons beneficial to any entrepreneur. http://goo.gl/r0vCcR
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Claiming your listing in local business directories is important for three reasons: 

-They routinely appear in search results for local information;
-A local search is often the last stop before a consumer takes action;
-Without extensive SEO, your business stands a greater chance of being found by search engines via a directory than through your website.

Here are 25 of the top directories where you can claim your listing. http://goo.gl/sl1lcN
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Web Marketing Today

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Improve Google Analytics reporting accuracy by applying three filters. Our newest contributor, +Sharon Mostyn, takes you through the steps. http://goo.gl/aBVRrz
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Behind-the-scenes coding and link-building aren't the only factors to take into consideration when performing SEO. Images play a significant role as well. This article explains why. http://goo.gl/47GSqV
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Small businesses are getting on board the +Instagram train for marketing and promotional purposes. Here are six tools that extend the platform's abilities and make it more flexible to use. http://goo.gl/p5bx1v
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Claiming your listing in local directories is a must for small businesses, particularly if you want to be found on Google and Bing. Here is a list of 15 services that make the job easier. http://goo.gl/MCYGWy
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Use Google Analytics together with Webmaster Tools to improve search ranking. Here's how. http://goo.gl/Oo34Ia
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Want to know how to make content you produce go viral? Well, you won't find the answer here. What you will find is how to make your brand memorable and beneficial to your target audience, which is much better. http://goo.gl/6byK5G
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Have them in circles
268 people
Paul Graham Online's profile photo
Gyan sharma's profile photo
Amandine Audigier's profile photo
Yohann GRAVELAT's profile photo
walter paccagnella's profile photo
Mhamed Hmimid's profile photo
Marketing Muse's profile photo
Sara Stojanovski's profile photo
Vincent de Fairedelor's profile photo
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518 28 Road, Suite B-203 Grand Junction, Colorado 81501 U.S.
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Strategies for Main Street
Introduction
Web Marketing Today is an original Internet marketing resource, having been founded in 1995.  Its mission remains to publish easy-to-follow articles, videos, and webinars to help smaller business succeed online.