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webmakers
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webmakers's posts

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Apple Watch launch event announced for Monday 9 March http://ow.ly/JJ4NM #AppleWatch #WearableTech

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Enhancing Your SEO Rankings Using Google+ http://ow.ly/JD3Rq #Google+ #SEO

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webmakers launch Irish Access Mats website | webmakers.ie http://ow.ly/JoT3z

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webmakers launch RM Italia Furniture web site | webmakers.ie http://ow.ly/JgRao

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Internet founding father warns of “information black hole” http://ow.ly/J17E1

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China tightens grip on the Internet, but it didn't block all the tools to get around censorship http://ow.ly/IisVu #censorship

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The Death of Search

With 2014 marking the 10th anniversary of Google’s IPO, it’s hard to deny the ubiquity that the search portal has in the daily lives of digital consumers - that 85% of adult internet users are visiting the site in some form each month is a remarkable achievement.

Nevertheless, Google’s current dominance on the web is a partial result of PCs and laptops being so fundamental to the way that the internet developed. And while these devices aren’t going anywhere – with multi-device internet usage being the standard approach adopted by most users – it’s clear that mobiles are playing an increasingly important role as internet access points (with their audience increasing in size with each quarter).

Analyse engagement rates by device and the differences for Google are stark: the vast majority of PC and laptop users are visiting Google on a monthly basis, whereas the equivalent figure among mobile internet users is just 50%. And even on tablets, where the experience is closer to a PC, it’s only 57% who are visiting Google.

That there is such a gap between the brand’s usage on different devices is a clear sign of the fundamental changes to web behaviors that the rise of the mobile internet is causing.

We find more evidence for this evolution if we look at the sources people say they use to investigate products and services on the internet. Despite search engines being in first place – at just over 50% – it’s the sheer diversity of sources that people now use which is the most striking trend here.

Among teens – defined here as 16-19s – usage of search engines is absolutely in line with the average. However teens are 30% more likely than average to be using mobile apps as a research channel. They’re also ahead on other “newer” sources of discovery such as video/content sites, micro-blogs and pinboards.
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Wow! That's big! Google's massive #Android billboard in #TimesSquare http://ow.ly/FMIcc

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Collision Registration now open! #WebSummit’s sister event in Tony Hsieh’s Downtown Project in Vegas #Collision http://ow.ly/ExHLB

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Apple Starts Crawling Web - Is Apple Launching a Search Engine in 2015? #AppleSearchEngine http://ow.ly/EjOS6
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