Most investment firms are either publicly traded or privately owned. Vanguard is different: We're client-owned. Our clients own the Vanguard member mutual funds, and those funds own Vanguard. Vanguard provides to the funds all of their corporate management, administrative, and distribution services at cost, which enables the funds and their shareholders to keep the money that would otherwise be paid to the corporate owners of a typical mutual fund company.
Since our founding in 1975, helping our investors achieve their goals is literally our sole reason for existence. With no other parties to answer to and therefore no conflicting loyalties, we make every decision—like keeping investing costs as low as possible—with only your needs in mind.
Our investment philosophy is also directly related to our ownership structure. We advocate basic investment principles, such as balance and diversification and taking a long-term perspective, because we’ve found those elements are enduring.
*Diversification does not ensure a profit or protect against a loss in a declining market.
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