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Tony Camero
Fail fast, hard, and often... its the way to success.
Fail fast, hard, and often... its the way to success.

Tony's posts

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Startup Weekend Fairfield, Iowa September 2017

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Checkout my new social media banners!

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Yu-kai kicking ass

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Wow. The dedication of the teams implementing transcendental meditation is inspiring if not heroic. 
#dlf   #davidlynch   #davidlynchfoundation   #iamlistening   #iamherox  

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Nice bootstrap theme. Think I'll try it

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travel/tourism app takes advantage of location based marketing and augmented reality... +Andrew Couch - this is a nice interview, every C-level travel exec should take notice. 

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made me stop...
UI and UX

Not all readers are familiar with all the abbreviations used in the IT world.

So, UI means the User Interface and describes the layout of an app seen by a user. Developers should follow some standards published by Apple in The iOS Human Interface Guidelines (link below).

UX means the User Experience and describes what users feel when they use an app or a device the first time and extensively later on. The impression must be positive to keep the app on the device for further usage resp. win a loyal customer.

Both UI and UX are in some way subjective criteria but essential for generating acceptance and loyalty.

Steve Jobs told us on the WWDC in 1997 ...

You‘ve got to start with the customer experience and work back toward the technology - not the other way around.

Designers play an essential role in the development of successful products. It's Sir Jonathan Ive (lead designer of MacBook Pro, iMac, MacBook Air, iPod, iPod Touch, iPhone, iPad, iPad Mini and iOS 7/8) who is responsible for design at Apple, Inc.

Sir Jonathan tells us ...

Simplicity is often equated with minimalism. Yet true simplicity is so much more than just the absence of clutter or the removal of decoration. It’s about offering up the right things, in the right place, right when you need them. It’s about bringing order to complexity. And it’s about making something that always seems to “just work.” When you pick something up for the first time and already know how to do the things you want to do, that’s simplicity.

Related links ...

Apple's Human Interface Guidelines

Designed by Apple in California

Two examples for perfectness ...

iThoughts (mind mapping tool)

Compass (Apple's built-in iOS app)

Thanks for reading.


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