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Tom Pick
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Digital Marketing Consultant
Digital Marketing Consultant

368 followers
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Guest post by David Gutierrez. As online marketing becomes more about storytelling, video content has a crucial role to play. Video can add drama, comedy, poignancy and other aspects to a message that is challenging to convey in other content formats.…
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Technical decision makers are skeptical by nature, notes +Babette Ten Haken. First, they do not assume anything, including the validity of marketing and sales materials. Also, they dissect all data put in front of them to justify your selling position. Why? Because they doubt that business data sets are as robust, complex and accurate as are technical and scientific data sets.
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Many boots-on-the-ground, HR managers are immersed in the daily task of getting all the children to play well together on the playground, writes +Babette Ten Haken on the +TalentCulture - World of Work blog. As a result, a homogeneous workplace culture of cooperators and order-takers can be reinforced, instead of a culture of collaborative and skeptical innovators.

Are your hiring practices introducing unconscious bias towards healthy workplace skepticism?
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With a canary in the coal mine customer retention strategy, you only discover customers are lost after the fact: once you finally pay attention to them. +Babette Ten Haken outlines a better, more proactive approach to customer retention.
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Titles are one thing. Knowledge and competence of the internal processes which combine to exercise strategy are quite another, aren’t they? Think about it, writes +Babette Ten Haken.

A process expert, in any area, is clear, capable, consistent and comprehensive.

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Guest post by Karthik Reddy. Since the introduction of smartphones and tablets, mobile device usage has grown tremendously. This is especially the case over the past few years, as we have collectively shifted to spending more time browsing on our phones…
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Why is Professional Change Professionally Uncomfortable?

Professional change happens, but not easily, writes +Babette Ten Haken.

Whatever the root cause of your professional discontent, it is time for professional change. Yet, you remain professionally uncomfortable about making that bold move. As a result, you begin each day by committing yourself to making a career change for the better. However, by the end of each day, you once again talk yourself out of professional change. Why is that?
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Expert roundup blog posts have become a staple of influencer marketing and content marketing programs. Any why not? They’re relatively easy to write, influencers (often) are happy to contribute, and readers gobble them up. They often perform well in terms…
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Guest post by Ashley Phillips. You’ve just kick-started your new company with the perfect product or service. To make sure your target demographic is drawn to your offering rather than your direct competitors’, you need a stand-out marketing campaign. The…
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Guest post by Dean Kaplan. As a business owner, I really enjoy working with my marketing team. I find their creativity and flexibility to be inspiring and they work hard to develop great strategic plans with detailed timelines.  But we all know that…
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