The BBC is to establish a permanent Reality Check team tasked with debunking fake news as the broadcaster seeks to cement its role as a bastion of probity in a world deluged by misleading and manifestly false ‘news’ items on the web.
Virtual reality (VR) is a long way off from becoming a money maker for movie bosses and for Sony the challenge to date has been resisting the urge to fuel hype for the medium and instead understand the value it could bring.
It’s been a role fraught with discussion about its necessity, but Coca-Cola is the latest high profile brand to appoint its first chief digital marketing officer to help steer the business towards becoming a “digital company, but not just to put ads in social media”.
Since the fake news scandal emerged, Google and Facebook have barred fake news sites from using their ad networks both Facebook and its CEO Mark Zuckerberg have detailed plans for combating fake stories. Google, however, has not been quite as forthcoming.