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The Coaching Institute
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We're having a great time building a community of people who want to make a difference through coaching and business training.
We're having a great time building a community of people who want to make a difference through coaching and business training.

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I've been thinking...
There's lots of people who want to become a coach because they want to help people, which is awesome.
And then we talk about how to attract clients and get PAID, and they become stilted and the conversation just gets weird. How do the two thoughts remain so separate in their minds?
To help people in coaching, you need clients.
To get clients, you need to be able to attract them.
You have to get paid, or you have to quit and do something else to pay bills, and stop helping people... Yet we still have people saying, 'No, I don't want to get paid'.
Why would a client want to work with a coach who treats their life stuff as a hobby?
A client wants someone who is committed and successful. They're not rushing to work with the hobbyist coach, because that coach won't have experience - how could they - they're busy working at something else to pay bills, so coaching is the part time thing on the side that fits around everything else. And then they wonder why it's not working for them. Self-fulfilling prophecy, anyone? SP x
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What REALLY is the problem then hmmmm?
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If you're a coach, what is your 'client magnet'?
What's the thing that causes people to come to you and seek information?
The thing that separates you from the masses of coaches?
The One Thing that gives tremendous value, shows them what you stand for, and causes them to see you as an expert?
It could be a report, a DVD, an online class, or a webinar.
Through a webinar, you can reach interested people, give them a low risk opportunity to connect and know you, and to make an informed decision about you and your service.
Too many coaches stay stuck in one on one coaching at the lower levels because they don't define their message, share the message and become seen as an expert.
I see lots of offers to help coaches become $20k-$40k a month, which is totally and easily doable, once you can define your value and expertise to the market, beyond 'coaching'. SP x
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How students succeed as coaches.
And the short version - it's not because accreditation, assessments or bureaucracy.

There are three key elements to have in place:

1. Stand out from the crowd of coaches by NOT saying you're a coach - have something unique to give your clients that your market wants

2. Have a step by step process for delivering results that ISN'T 'I'll tailor-make it for my client' (which is what nearly every coach says)

3. Put in place a marketing funnel that brings leads to you, and means you DON'T cold call and chase after people. Because people come from a '9 to 5' mindset, when they become a coach they only think in terms of selling time for money with their clients. That means when they go on holiday, so does their income.

There are SO many smarter ways to do this.
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We all deserve to know this is true.
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Shout out to the awesome crew who made How To Run A Successful Workshop event a success!
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You can rev up your energy right now...move your body, say awesome things in your mind, smile and take a look in the mirror at yourself. Do something, anything, whatever it takes to turn up the dial and smash this day, week, month, year with passion.
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We love this pic, one of our student groups at the recent How To Run A Successful Workshop event with Ramon embracing his inner King!
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Of course I do...don't you?
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