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Duffy Agency
44 followers -
Digital Marketing for Aspiring International Brands
Digital Marketing for Aspiring International Brands

44 followers
About
Duffy Agency's posts

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It was over a year ago when we broke free from the conventional and flipped into a new phase. Read about our journey below, and see if any of our lessons and stories apply to your life or business:

#FlippedAgency

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Sorry, You Are Not a Marketing Professional (and Neither Am I)
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Why marketing is not a true profession and how we could change that?

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How does your business succeed globally? We shared some tips with the Inc magazine. Have a look:

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Stuck in the office this summer? You don't have to be. Duffy Agency presents, ''The Social Media Summer Survival Guide''. Enjoy the sunshine and greetings from rainy Sweden :)

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A clear position consistently executed across all your touch points in a market can convey a significant competitive advantage to your brand. Hard to achieve, for sure, but well worth the effort.

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Thinking about taking your brand abroad? Get essential travel tips with our International Agency Guide.

Read more here bit.ly/SIAAGuide

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Before exporting to a foreign market be sure to have your value proposition well defined.

We offer 7 main steps to create an effective proposition for your brand at http://opentoexport.com/article/how-to-create-a-value-proposition-for-your-brand-2/

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Most people think of the price tag when they hear value. But, value is not a number so much as it a ratio. Value is the one criteria buyers use to make purchase decisions - It can be helpful to think of it as a mental scale used by consumers where “What I get” – “What I give” = Value.

http://opentoexport.com/article/what-is-your-products-value-proposition/ 
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Get to know the right assessment criteria that will help you reveal the underlying strengths of your next online campaign: http://bit.ly/12AssessmentCriteria

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Want to find out the real reason why export companies fail to engage prospects online? Read: bit.ly/1ZPGyDO
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