I just felt that I needed to make a response to Doc Searls post about Apple's content blocking: The tide of popular sentiment is turning against tracking-based advertising — and Apple knows it. That’s why they’re enabling “content blocking” in iOS 9 (the ne...
I do feel bad that you're looking at the probable end of your income, but this is an arms race that has been going for years to this rather inevitable nuclear option. Ads have gone from text and link, to image, to animated image, to popup and popunder and now java that is nigh-impossible to avoid without an adblocker and now materially affects media consumption. Half the websites I go to, if I don't have a blocker on, give me ads. Not just reasonable ads, or even legitimate ads. No. I get Commercials. Minute long movies with their own poorly-built player sucking up bandwidth, CPU cycles, and my peace and mind. Java popups that appear between paragraphs when my mouse hovers near, shoving the text I'm reading farther down offscreen.
Like most people (presumably), I don't mind reasonable ads. Images, even animated ones. I don't mind the google-style ones that get tailored to my tastes (nevermind the "anonymous" snooping needed to make these). But when I'm looking at a site and having to
And really, who's going to do half-measures here? So unfortunately a lot of sane ads get swept up in the blocking. Which is a damn shame. But not surprising in the least. Advertisers and less scrupulous websites have worked for years to get "better" ads that "capture viewers" and get click-through. It has been an arms race to make these "better" ads. Now that the consumer has an effective tool against them, the advertising agencies are suddenly crying foul and content producers are going "my business model is fucked!"
Yeah. Cry me a river. Everyone's been dragged down this garden path for years, and the more prescient among us could see this was going to eventually happen. But the powers that be weren't concerned with the probable end state. Just how much $$ could be generated along the way.
Personally, I think the situation will crash and burn sooner or later, and a lot of content will disappear, but some will shift to other funding methods (Patreon comes to mind). The market will stabilize, and a saner, less intrusive advertisement system will arise to replace it. When that happens, then I'll flick off the ad blocker.
But not until then.