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Smart Vision Europe
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Helping you get use predictive analytics to get the most out of your data
Helping you get use predictive analytics to get the most out of your data

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We've got a new white paper available for download from our website - The Risks of Using Spreadsheets for Statistical Analysis. Worth a read if you're currently using Excel for your statistical analysis. https://www.sv-europe.com/product/risks-using-spreadsheets-statistical-analysis/
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Check out the latest Expert Insight interview on our blog. Paul Jackson, Head of Advanced Analytics at Bonamy Finch, talks about the use of advanced analytics in market research.
https://www.sv-europe.com/blog/expert-insight-paul-jackson-head-advanced-analytics-bonamy-finch/
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We've got a new white paper available for download from our website - The Risks of Using Spreadsheets for Statistical Analysis. Worth a read if you're currently using Excel for your statistical analysis. https://www.sv-europe.com/product/risks-using-spreadsheets-statistical-analysis/
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In our latest Expert Insight interview Nick Di Paulo, Lead Customer Researcher at Hyde Housing Group, discusses how data and advanced analytics are used in housing associations, and the skills that are needed to work in analytics. https://www.sv-europe.com/blog/expert-insight-nick-di-paulo-lead-customer-researcher-hyde-housing-group/
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The latest in our series of Expert Insight interviews is John Gill, Head of Insight and Analytics at Betfred, who talks about how Betfred uses advanced analytics to identify problem gamblers and why generating insight that's actionable is his key focus. https://www.sv-europe.com/blog/expert-insight-john-gill-head-insight-analytics-betfred/
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Join us for our free webinar on data driven segmentation with SPSS Modeler.
You’ll see practical examples of how techniques like cluster analysis can help you to find subtle groupings and relationships in your data which other analysis methods might miss. We will demonstrate how to conduct a cluster analysis, evaluate the analysis results and create a segmentation model which you can then apply to new data. You’ll also see some examples of how other organisations are already using segmentation like these in order to discover similar store profiles in a retail chain, spot anomalies in customer behaviour or uncover hidden groups within their customer base. https://www.sv-europe.com/event/data-driven-segmentation-with-spss-modeler-2/
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When you’re starting out in data mining or predictive analytics it’s all to easy just to jump straight in and hope for the best, but projects approached in this way commonly fail. To maximise your chances of success, you need to apply a structured project management methodology to your data mining plan. The most commonly used such methodology is CRISP DM (cross industry process for data mining). During the webinar we’ll run through the six stages of the CRISP DM process and explain what happens at each stage, as well as demonstrating why each is critical to the overall success of the project. You’ll leave this webinar with a good understanding of a highly practical toolset that you can begin applying to your own data mining projects straight away.
https://www.sv-europe.com/event/running-a-successful-data-mining-project-an-introduction-to-the-crisp-dm-methodology-2-2/
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Why not join us for this free webinar focusing on the application and value of using decision trees for advanced analytics? This 45 minute session will give you a straightforward overview of how decision trees work and how they can be applied to solve a range of business problems, from accurately predicting marketing campaign response through to revealing the key drivers of customer satisfaction. Book your free place on our website now.

https://www.sv-europe.com/event/getting-started-with-decision-trees-2-2-2/
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We're rerunning our popular executive briefing session, applying predictive analytics in the real world, in London on 22 May. There are still a few places available. More information and details on how to book are on our website. https://www.sv-europe.com/event/applying-predictive-analytics-in-the-real-world-12-2-2/
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