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Super Lawyers
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Super Lawyers is a rating service of outstanding lawyers attaining a high-degree of peer recognition and professional achievement.
Super Lawyers is a rating service of outstanding lawyers attaining a high-degree of peer recognition and professional achievement.

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Word-of-mouth is critical for attorneys. It elevates happy clients and it serves as a proof point to a job well done. This leads to referrals and the cycle starts again. However, making referrals a cornerstone of your business isn't just about face-to-face interactions. It's also about the way you diversify your marketing as an attorney.
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“We’re on the 18th floor. He opened the blinds and saw the whole sky was full of documents and papers. It’s everywhere.”

Read how Xiaomin Chen survived the Cultural Revolution only to lose his law firm—and nearly his life—on 9/11.
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Because of their deliberative approach, marketing to high-income legal consumers needs a thoughtful strategy.

In this report, you will learn ways to reach this sophisticated group, including:

Managing Your Online Reputation
Showcasing Your Expertise
Leveraging Attorney Directories
Touting Your Accomplishments

Download the report today!
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Given the power of the Super Lawyers name, if you're a selectee, here are a couple reasons why it might be time to showcase your Super Lawyers or Rising Stars selections in the workplace.
Why Accolades Matter
Why Accolades Matter
blog.superlawyers.com
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How can you create a call-to-action that lives up to its name?

Our playbook, Finding a Place for Print in Your Law Firm's Marketing, takes a look at the issue and provides some helpful tips.

In this blog post, Super Lawyers covers two easy ways to fine-tune your calls-to-action.
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Beyond your Google listing, the first thing a potential client looks at is your biography page.

Plenty of attorneys miss out by not focusing on the right thing, using the wrong language and providing conflicting information to the reader. And as a Super Lawyers selectee, you already have an advantage on the competition when it comes to impacting the legal consumer's decision-making process. When people are facing high stakes legal issues, they want an expert and they want the best. With a properly written biography, you can showcase your credentials in the right way and provide potential clients a picture into why you are the right attorney for the job.

Here are a few guidelines to create a biography that sparks interest.
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In the latest issue of Minnesota Super Lawyers Magazine, Minneapolis ADR specialist Marty Swaden discusses his sidelight as a singer and theatrical performer for, among others, Minnesota Opera Company. Another interesting aspect of Swaden's story involves Ron Meshbesher, the legendary Minnesota attorney who died last month at the age of 85. Here's what Swaden recalls about meeting the Minnesota legal giant, and how it changed his life.
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The latest issues of Super Lawyers Magazine showcase the variety of what makes up a Super Lawyers or Rising Stars selectee. Check out each of the stories to see their commitment to and passion for their craft.
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It's been a good year. But without your excellent legal work as Super Lawyers and Rising Stars selectees, we wouldn't have award-winning stories to tell. So thank you for letting us share your experiences with the world.
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Read how IP attorney Sheila Eddy uses humor to protect a brewery and fight off the band LMFAO.
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