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Streamlyzer
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The Most Advanced Analytics for Streaming Service
The Most Advanced Analytics for Streaming Service

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The Asia Pacific region will reach 157.78 million SVOD subscribers by 2021, up from 76.12 millions expected by end-2016. China will command 47% of the 2021 total SVOD subscribers.

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According to Parks Associates' 2016 update report, most major OTT video services receive a positive 'Net Promoter Score'. For example, Netflix’s NPS in 1Q 2016 was 38. By comparison, the overall NPS for U.S. pay TV among its customers was -38.

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Differentiation is getting more and more difficult than ever for OTT providers. Luckily, OTTs can "steal" other industries' powerful solutions, such as weekly passes of public transport companies.

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What counts as a video “view"? How will Facebook’s video ad view miscalculation affect the advertisers?

http://buff.ly/2eHpu1C
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SVOD service-providers should begin by segmenting their subscriber base into two categories – “loyal” and “vulnerable” churners, Cartesian recommends. To stop vulnerable churn, follow the three-click rule from landing page to watching content.

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HBO actively uses near-real time audience data to optimize their promotional and marketing effort. Data is fundamentally changing the way OTT services do business today.

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More than 25% of OTT service subscriptions were purchased through a connected device app, according to Parks Associates recent report. Connected apps are no longer a way to stand out from the crowd, but they are essential for survival.

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According to J.D. Power, the overall streaming video satisfaction is the lowest among "cord cutters", but the highest among "cord stackers"

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Web and mobile A/B testing is commonly
used these days. But why not A/B test videos? By testing two versions of videos to similar visitors at the same time, providers can optimize their service and deliver high-qulity experience to users.

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The benefits of niche content lie in deep connection with the audience and feasible customization. Read about strategy of Disney and Crunchyroll.
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