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Sticky Branding
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Sticky Branding: Strategic Branding Consultancy
Sticky Branding: Strategic Branding Consultancy

61 followers
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Sticky Branding's posts

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Pick your priorities. Companies that focus on 3 priorities outperform their competitors. http://buff.ly/2rmiWza
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As an executive team's priority list grows, the company's revenue growth in fact declines relative to its peers

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Introducing Rocketline. Why A-1 Shipping Supplies rebranded to Rocketline. http://buff.ly/2ruCsq5
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When a business name is affecting sales performance it's got to go. Why A-1 Shipping Supplies rebranded to Rocketline. See the results.

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Conversations are additive. How @Wendys is creating a Twitter phenomenon. http://buff.ly/2ppUD2C
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How Wendy's empowered a 16 year old high school student to create the most popular tweet of all time.

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Beware of business plans masquerading strategies. "25 in 5" sounds good, but it's not a plan. http://buff.ly/2oBBqum
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Be wary of any business plan that sounds like: 25 in 5 ($25 million in 5 years); or 30 by 30 ($30 million by 2030). These big goals may sound appealing, but they are rarely achievable.

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Hack your mental autoresponders to create surprising results. http://buff.ly/2ovyP0e
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A deceptively simple strategy to generate conversations and build relationships
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