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Sticky Branding
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Sticky Branding: Strategic Branding Consultancy
Sticky Branding: Strategic Branding Consultancy

62 followers
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Pharmaceutical companies spend big bucks to name their drugs. Naming projects cost between $250,000 to $2.5 million to create unique brand names. https://buff.ly/2IL7xi5
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The Cost of Naming Prescription Drugs Is Insane
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The gods must be brands. How Greek and Roman mythology permeate modern brands. https://buff.ly/2Q2DepJ
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The Gods Must Be Brands: How Brands Draw their Names from Greek Mythology
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Foreign sounding brands must be good. Why Häagen-Dazs is a brilliant brand name. https://buff.ly/2phSyn5
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Häagen-Dazs sounds foreign so it must be good. How Häagen-Dazs got its name.
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Nike's Kaepernick campaign is a brilliantly engineered marketing strategy. What do you think? https://buff.ly/2oZivHS
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Nike's Kaepernick Campaign Is a Brilliantly Engineered Marketing Strategy
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All strategy depends on people. Three HR issues that can derail any strategic plan. https://buff.ly/2PKT4G3
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3 HR Challenges that Derail Every Strategic Plan
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