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Making commerce easy.
Making commerce easy.

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We’re constantly releasing tools to help you start, run, and grow your business. In June, we launched a bunch of cool new features. To make sure you’re getting the most out of Square, here’s a roundup.
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We’re constantly releasing tools to help you start, run, and grow your business. In May, we launched a bunch of cool new features. To make sure you’re getting the most out of Square, here’s a roundup of what’s new.
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Ready for some additional help but not sure how to hire employees? Congrats, bringing on staff is a huge milestone.

When thinking about how to hire your first employee, your fiftieth, or some seasonal help, there are a few important things to consider. You need to find the right candidates and make sure you’ve set everything up correctly (and legally).

Not to fret — we’re here to help with the basics. (This post contains general guidance. For advice specific to your business, be sure to consult with a professional.) Here’s a checklist for how to hire employees, including what you need to do before and after hiring.
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Having a strong online presence and utilizing an omnichannel commerce strategy is increasingly important. So whether your business has been around for five months or 50 years, a website can be a key contributor to your success. To help you get started, Christina Dam, product marketing lead at Square, recently sat down with Vitaly Odemchuk, head of design at Weebly, and Kim Chappell, Weebly’s head of communications, at General Assembly SF to discuss web design and omnichannel best practices. They were joined by business owners Paige and Chris Curtis of Alibi Interiors and Jeff and Justin Wiguna of Kiju Coffee, who spoke with the crowd about their e-commerce experiences.
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To start and grow a healthy, thriving small business, you need to make books a regular part of your diet. Here are 10 that should be on every entrepreneur’s reading list.
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Should the minimum wage be raised? This hot-button issue can affect the way you run your business. Here’s what you should know about the federal minimum wage so you can be ready for what comes next.
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Customers appreciate the convenience of ordering online — and it shows. This year, e-commerce sales are expected to rise between 3.7 and 4.2 percent, according to the National Retail Federation. And studies show that consumers tend to buy more when they are given more ways to interact with a business. So, if you have an online store, you should be thinking of how to make the process of buying as easy as possible so your customers buy more, and more often. If you don’t have an online store yet, it’s time to get started. When you’re thinking about your online store, there are two things to keep in mind: You want to have a great e-commerce platform to build on, and you want to be able to take payments easily. You know that Square makes taking in-person payments easy for you and your customers. But Square also integrates with a variety of e-commerce platforms to provide seamless online payments.
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As a brick-and-mortar store, you can’t always compete with the convenience and selection of online stores. To drive sales, you need to give people a compelling reason to walk through your doors. In-store experiences are now where it’s at, with many of the nation’s largest retailers transforming their stores into more than just a store. Here are some examples of this trend — and ways businesses on a leaner budget can follow suit.
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Location, location, location. For entrepreneurs, it can make or break a business. From real estate costs to taxes and labor, there are many factors that contribute to your success. A recent report from U.S. News and World Report lists the top states to start a business. The list is based on two metrics: a state’s business birth rate (average annual number of new businesses in a state, as a percentage of the total number of establishments, between 2013 and 2015) and total patent creation. These metrics tell us two things: how strong the climate is for businesses to get started and continue to thrive, and how innovative businesses are.
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By now you know that omnichannel is where it’s at. According to a report from Deloitte Consulting, more than two-thirds of shoppers are now considered omnichannel consumers. To stay relevant, retailers need to deliver a consistent and cohesive brand experience across all sales and marketing channels — whether they’re being accessed digitally, in stores, or on mobile. It’s all about connecting the dots. From sophisticated multitouch campaigns to lavish in-store experiences, large retailers are doubling down on omnichannel. But smaller businesses (with smaller budgets) can get in on the game, too. Here are some low-cost ways for your small business to take its omnichannel strategy to the next level.
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