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Spielwarenmesse
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Spielwarenmesse is the world’s leading fair for toys. www.spielwarenmesse.de/en/imprint
Spielwarenmesse is the world’s leading fair for toys. www.spielwarenmesse.de/en/imprint

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"The ToyAward exceeded our expectations!" We met up with Dr Rainer Noch, Managing Director of NOCH GmbH & Co. KG. In 2018, the company took part in the ToyAward for the very first time and promptly received a nomination.
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STEM & Art, a fantastic combination for toy innovation
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Electronic toys: a rapidly growing segment shaped by connectivity
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The Trend­Committee's favourite cooking recipes:
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A typical day at the Spielwarenmesse for Wieland Sulzer, Spielwaren Sulzer? – "We checked out every aisle in every hall to make sure we didn’t miss any sellers.
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Dolls can be impressive in functionality & ugliness, too
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How and why Millennials buy toys:
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Many trend analysts thought customisation via mass adoption of the internet would become a massive future trend. The hype cedes ground. Today, the toy industry racks its brain if 3d printing supersedes the internet mass adoption.
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A review on Christmas catalogues: trends on communication strategies
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Passion for collection: On the hunt for self-praise!
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