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At Social Media Week in NYC, Socialbakers CEO Jan Rezab discussed the dawn of social #video. #socialmediamarketing  
Social is changing in a faster and more singular way than it has in a long time. Here’s how to not just keep up, but come out on top.
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The social video landscape is changing - quickly. On Super Bowl Sunday, one of the biggest days of the year for marketers, they overwhelmingly chose Facebook video over YouTube.
The social video landscape is changing - quickly. On Super Bowl Sunday, one of the biggest days of the year for marketers, they overwhelmingly chose Facebook video over YouTube.
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Looking through Socialbakers’ Facebook® advertising data from 2014, you can see how marketers began to favor placing video ads in the News Feed for a directly reportable ROI.
It’s clearer than ever that the future of Facebook ads is about getting hard ROI from the News Feed - and the News Feed is changing fast.
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Social customer care is one of the core pillars of an effective social media strategy, and brands have got to track it.
If 2014 taught social marketers anything, it’s that brands should be focused on gaining more interactions, and respond effectively to those interactions.
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Jose Manuel Gómez-Zorrilla Sanjuan's profile photoValerio Torriero's profile photo
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Our Smart Storytellers benchmark highlights the brands with the most effective posting strategies. How does your social storytelling stack up with the best in the biz?
Content may be king for social marketers, but it has to engage users in order to help your brand. Our Smart Storytellers benchmark highlights the brands with the most effective posting strategies. How does your social storytelling stack up with the best in the biz?
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This May, we’re hosting our biggest-ever Engage conference in Prague. But first, we’re setting out on a world tour for a series of local events - join us for EngageX!
This May, we’re hosting our biggest-ever Engage conference in Prague. But first, we’re setting out on a world tour for a series of local events - join us for EngageX!
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Jan Rezab's presentation deck at Social Media Week NYC full of groundbreaking video data and priceless insights into the state of Social Marketing.
Jan Rezab's presentation deck at Social Media Week NYC full of groundbreaking video data and priceless insights into the state of Social Marketing.
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LEGO viewers spent 3,883 years watching their YouTube videos in 2014.
LEGO is proof positive that tablets and smartphones have not replaced analog toys. Currently, LEGO is the world’s largest and most valuable toymaker. We took a look at the role social media played in LEGO’s success last year.
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Why Video is the Most Important Medium in Social Marketing. 
Video is the new photo. Jan Rezab gives us a teaser of his presentation at Social Media Week in NYC
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On Facebook, photos are now the lowest reach post type. Native videos, on the other hand, record the highest amount of organic reach. Time for Social Media Marketers to rethink the Social Marketing strategy. 
By the end of 2014, posts were being promoted more than twice as often as they were at the start of the year. And while photos were the most-often promoted posts, they were far from the most effective.
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Social Customer care is decreasing on Facebook. 
While some industries and regions excelled at social customer care in Q4 2014, the picture was not all rosy. Brands need to do more to meet customer demand - or face the consequences.
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KANDA ALBERT's profile photoAdam Sobotka's profile photoFirevine Advertising & Design's profile photo
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The Walking Dead (AMC) and Game of Thrones (HBO) bring cinema-style productions to the small screen – and drive conversation on the second screen. #socialmediamarketing  
Social media has provided new opportunities for both fans and producers of great entertainment. HBO’s Game of Thrones, and AMC’s The Walking Dead, are perfect examples.
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The go-to place for social media analytics and Google+ statistics.
Introduction
Socialbakers is the go-to place for social media analytics and statistics, plus with our Google+ statistics and also our YouTube statistics, it covers the full range of social media statistics out there.