Content may be king for social marketers, but it has to engage users in order to help your brand. Our Smart Storytellers benchmark highlights the brands with the most effective posting strategies. How does your social storytelling stack up with the best in the biz?
LEGO is proof positive that tablets and smartphones have not replaced analog toys. Currently, LEGO is the world’s largest and most valuable toymaker. We took a look at the role social media played in LEGO’s success last year.
On Facebook, photos are now the lowest reach post type. Native videos, on the other hand, record the highest amount of organic reach. Time for Social Media Marketers to rethink the Social Marketing strategy.
By the end of 2014, posts were being promoted more than twice as often as they were at the start of the year. And while photos were the most-often promoted posts, they were far from the most effective.
The go-to place for social media analytics and Google+ statistics.
Socialbakers is the go-to place for social media analytics and statistics, plus with our Google+ statistics and also our YouTube statistics, it covers the full range of social media statistics out there.