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Smith Micro Software, Inc.
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Using Policy-on-Device for Intelligent #Network Connections. Explore 4 unique scenarios in this #Infographic: Protecting Subscribers from #Data Overages; Smart Targeting Based on Location (#LBS); Ensuring High Quality of Experience (#QoE); Using Partner #WiFi to Avoid #Roaming Fees http://smsi.me/2cy9wsn
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Back-to-school shopping season just ended, and the holidays are on the horizon. This quiet period is the perfect time for retailers to make noise on mobile.
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Mobile devices now account for the majority of video streamed, at 51%, up 15% from 2015 and 203% from 2014. #mobile #streaming #video #OnDemand
Ooyala's Q2 Video Index segments heaviest OTT users to determine important trends in video streaming.
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Comcast to market wireless services within its existing footprint, underscores benefits including reduced churn, increased customer stickiness and satisfaction. #mobile #Comcast #MVNO #WiFi #MSO #Cable #Wireless
Comcast will finally join the wireless market next year, CEO Brian Roberts said this morning, leveraging its network of 15 million Wi-Fi hotspots and a 5-year-old MVNO agreement with Verizon to create a new revenue stream.
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"Brands need to continuously evolve and integrate smarter shopping in order to advance in an increasingly competitive e-commerce landscape." #retail #tech #personalization #ecommerce
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The research found consumers are primarily using mobile for their daily needs.
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How does context benefit consumers? Improved experience is a huge benefit. Helping consumers to use a product or, as Home Depot does, find an item on their shopping list when they're in-store, provides a distinct advantage." #mobile #retail #locationbasedservices #digital
Columnist Rebecca Lieb explains how deeper targeting and individualized messaging can benefit marketers, organizations and consumers.
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"The efficient use of IoT data is showing its worth in numerous settings. In the retail sector, for instance, IoT data can help extract a much better understanding of customer behavior and preferences. In the industrial sector, the efficient use of predictive analytics and management tools results in reduced costs and improved uptime of equipment and gear."
#IoT #BigData #IIoT #retail
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"With nearly two-thirds of Americans owning a smartphone, it's no longer just savvy to use mobile to connect the dots of a unified strategy - it's necessary. Mobile is a must-have tool to engage customers and pull them smoothly along the buying process."
Columnist Allan Haims discusses the shifting retail landscape and how brick-and-mortar retailers can stay competitive by offering customers unique omnichannel shopping experiences.
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Check out the latest article written by our CMO, Carla Fitzgerald - 4 Ways to Use Mobile to Optimize Back-to-School Shoppers

Here is an excerpt: "Personalizing the shopping experience is critical for brick-and-mortar stores looking to remain relevant in an increasingly competitive, highly digitized market. Integrating mobile into existing marketing initiatives can give retailers a significant edge over the competition."
#mobile #retail #marketing #backtoschool
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For brick-and-mortar #retailers, insights gained via #mobile app (customer foot traffic, in-store dwell, repeat visits, #advertising correlation, etc.) are crucial to understanding 'moments that matter' in the #omnichannel path to purchase. We discuss several retail-specific mobile strategies and use cases in this #Whitepaper: http://smsi.me/2bENh5O
Merchants should tailor their approaches to different customers and categories, according to Deloitte’s latest study on the digital influence in retail.
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Customers are responding to hefty trade-in offers for Apple's new phone, which has stoked competition among carriers. But the new promotions are likely to have an impact on margins.
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Forward Thinking, Delivered Today.
Introduction

Smith Micro provides software to simplify and enhance the mobile experience. As the leader in wireless connectivity, our applications ensure the best Quality of Experience for mobile users while optimizing networks for service providers and enterprises. Using our intelligent policy-on-device platform, along with premium voice, video and content monetization services, we create new opportunities to engage consumers and capitalize on the growth of connected devices.

Contact Information
Contact info
Phone
1 (949) 362-5800
Address
51 Columbia Aliso Viejo, California 92656