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SensoMotoric Instruments (SMI)
95 followers -
eye tracking research for marketing, usability, psychology, neurosciences, hci
eye tracking research for marketing, usability, psychology, neurosciences, hci

95 followers
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SensoMotoric Instruments (SMI)'s interests
SensoMotoric Instruments (SMI)'s posts

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Under pressure, how differently do expert chess players manage a game compared with novices?

A joint research project between Germany's Center of Excellence “Cognitive Interaction Technology” (CITEC) at Bielefeld University and France's Inria research center in Grenoble used SMI Eye Tracking Glasses, facial expressions and other data to find out.

"Multimodal user feedback provides a foundation for artificial systems that can infer a player’s emotional state, expertise, attentional focus and situational understanding," says Dr Kai Essig from Bielefeld University.

"By comparing and implementing different models we help to specify and measure chess expertise, to detect individual impairments and offer rigorous and detailed training methods."

Read case study: http://www.smivision.com/index.php?id=554
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How do school-aged children deal with complex scientific texts?

Johannes Hellenbrand from Germany's University of Duisburg-Essen used SMI Eye Tracking Glasses to find out.

He asked 52 eighth and ninth grade students to draw or write based on a written set of instructions. Eye tracking told him how frequently the participants transitioned between the instructional text and their response; giving him valuable insights into the cognitive and meta-cognitive processes taking place.

Key to a study of this size was the automated - and accurate - mapping of more than 20 hours of video using SMI's ASGM. "Manual mapping is intense but ASGM saves a lot of time. It is really worth it," he concluded.

Read case study: http://www.smivision.com/index.php?id=553
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Welcome to Experiment Suite HMD

SMI now offers Experiment Suite HMD, the first eye tracking experiment and analysis package that works with 360° video.

Experiment Suite HMD works with the eye tracking HTC Vive and allows data to be simultaneously reviewed from multiple participants. Analysis can be conducted in 360° or 2D mode and areas of interest can be easily marked with the video 360° still image.

Data review functions include KPIs, heat maps and scan paths.

Watch video: https://www.youtube.com/watch?v=iqNunghU_Uk
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Video: Why Conduct Immersive Research With the Eye Tracking HTC Vive?

Psychology Prof Melissa Vo from Germany's Goethe University last year became one of the first to use SMI's Eye Tracking HMD based on HTC Vive for immersive research.

She has long used eye tracking for her visual search studies but, as she explains in this video, virtual reality with eye tracking has additional advantages - including the ability to easily manipulate experimental conditions in a fully immersive environment.

Watch video: https://www.youtube.com/watch?v=wZElpFETatc

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Webinar: Introduction to Eye Tracking Technologies in Biomechanics Research

Eye tracking gives biomechanics researchers a robust, real-time and mobile way to examine the complexities of motor movement and visual input. SensoMotoric Instruments would like to invite you to a webinar that explores how eye tracking can be best utilized across diverse biomechanics research fields such as sports performance, locomotion and gait analysis, and neurorehabilitation.

Webinar takes place Thursday February 23rd, 2017. 8-9 PST, 11-12 EST, 16-17 GMT, 17-18 CET.

Register here:
https://attendee.gotowebinar.com/register/4199412419077542403
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Here are SMI's bold predictions as to how psychology researchers will, in 2017, be impacted by trends in eye tracking.

Trend 1: A boom in immersive research
Trend 2: Complex to convenient- better data in more scenarios
Trend 3: Connectivity goes mobile

Read more:
http://us2.campaign-archive1.com/?u=20a37991a0bb6f6a24f8876dd&id=ea578659c1

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The whole team at SMI would like to thank you for your support in 2016. We wish you Happy Holidays and a successful and Happy New Year!
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Here are SMI's bold predictions as to how linguistics research will, in 2017, be impacted by trends in eye tracking.

Trend 1: More real-world studies in linguistics & other fields
Trend 2: A boom in multi-modal studies
Trend 3: Spoken language studies benefit from greater speed

Read more:
http://us2.campaign-archive1.com/?u=20a37991a0bb6f6a24f8876dd&id=91a4d35f6b

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Here are SMI's bold predictions as to how marketing research will, in 2017, be impacted by trends in eye tracking.

Trend 1: Virtual reality gets busy in shopper research
Trend 2: Real-world studies get even bigger
Trend 3: Multi-station set-ups and big data

Read more:
http://us2.campaign-archive1.com/?u=20a37991a0bb6f6a24f8876dd&id=19f5ffa6a3
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