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Smart Design
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Today 8:30AM–6PM
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Smart Design

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How can forward-thinking banks and credit unions treat joint accounts as a service-innovation opportunity for millennial couples? VP Strategy, Gordon Hui was recently featured in +Scotsman Guide Media on his research with millennial couples and their financial challenges. Click here to read more. http://smartdesignworldwide.com/news/scotsman-guide-dont-cry-money-honey/
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Cannabis legalization is spreading across the United States revealing new users and unanswered needs. We’re interested to understand what its future can look like— while still unclear, it abounds with opportunity. Smart Design is hosting a makeathon— a team-based competition to develop ideas on reimagining the future of cannabis culture – in our New York studio on September 23rd-24th. For more information, click here http://bit.ly/2aw5EGs
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A passionate player in the digital industry, our Director of Strategy Anna Soisalo counters Andy Pemberton’s recent commentary in Campaign Live that the British people’s vote on Brexit was a vote against digital. Read the full article: http://bit.ly/29NONge 
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How can we help patients manage chronic diseases through #design? Article by Jamie Nicholson
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Last week we were at +PSFK 2016 to present our product to platform innovation work with Gatorade. The data-centric smart bottles know how much an athlete sweats to deliver a personalized hydration experience. Tucker Fort, Smart Design partner & Xavi Cortadellas of +Gatorade gave a talk on the prototyping and piloting techniques to develop the brand into the personalization space. http://bit.ly/1ND5Axe
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It’s a unique moment when such a rich opportunity reveals itself: rethinking an established yet rising industry, one that is on the brink of huge disruption. Following our High Design Makeathon challenge, Smart Design’s Nicole Bacchus reveals why designing for the future of the #cannabis industry is a designer’s dream. To read on in +PSFK, click here. http://bit.ly/2dPdX4z
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Our most recent collaboration with +OXO: their first line of small kitchen electrics. We simplified appliances to deliver better results. Read on to our latest case study http://bit.ly/2b0PAfq
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We’re pleased to share our collaboration with +Ford Motor Company to re-design the future of mobility via a dynamic shuttle experiment. Click here to read more. http://bit.ly/29QIfBt #FordSmartMobility
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Companies around the world are building IoT products to drive growth and innovation: How can design turn connected things into meaningful experiences? Read on to VP Strategy, Gordon Hui's article in IoT Global Network http://bit.ly/290G74u
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Read on to our latest case study to see how we were able to improve access to healthcare through design! http://bit.ly/285QZsh +Simprints 
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Our work designing NYC's taxi of tomorrow experience was recently featured in +It's Nice That. Read on to learn more about our approach to designing with a balance of optimism and realism.
_Smart Design is a New York and London-based agency that's tackled one heck of a project: designing the city's "taxi of tomorrow." We wanted to find out what it's like working on such a mammoth task that develops over years – how to stay positive, keep the momentum up and make sure the design's execution is spot on. The agency's managing partner Richard Whitehall reveals that it's all about "optimism and realism"..._
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601 W 26th St New York, NY 10001
601 West 26th StreetUSNew YorkNew York10001
Consultant, Business to Business ServiceToday 8:30AM–6PM
Wednesday 8:30AM–6PMThursday 8:30AM–6PMFriday 8:30AM–6PMSaturday ClosedSunday ClosedMonday 8:30AM–6PMTuesday 8:30AM–6PM
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Damian Wisniewski's profile photo
Damian Wisniewski
5 months ago
Great company! Never change Smart!
Imani Pierre's profile photo
Imani Pierre
7 months ago
Cool place and cooler people!