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simon penson
Works at Zazzle Media
Attended Boston Grammar School
Lived in Peterborough
1,101 followers|68,033 views
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simon penson

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This is a FANTASTIC resource 4 content ideation - 101 Digital Content Types #contentmarketing #content
It’s insane to think how much content, & how many different content ‘types’ there are online. In this post Tami looks at 101 types of content you could try!
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simon penson

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My latest for Search Engine Watch is this piece examining how to connect content with revenue opportunity... - http://searchenginewatch.com/sew/how-to/2393298/10-growth-hacks-to-drive-new-search-traffic-from-your-content#
Here are 10 top tactics for 2015 to help you build a successful case for expanding content creation and distribution budgets.
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simon penson

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If you are looking for ways to build a more integrated digital strategy then this is a must read...
How many of you have stuck with your New Year’s resolutions? Statistically, it’s likely you’ve either failed completely or at least fallen off the wagon a few times but don’t feel bad, you’re certainly not alone! And anyway, it is not the extent of the change that matters, but the act of recognising that even …
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simon penson

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My latest for +Moz is this piece focusing on how to improve your content strategy by focusing in on something we call 'content flow'
Building out a content strategy fit for your audience is a difficult process. Content flow is the metric you've been waiting for to make that much easier.
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Really interesting analogy.
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simon penson

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Proud to say +Zazzle Media picked up a highly commended gong for Business of the Year on Friday and I even picked up a personal awards #proudofthteam
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Thanks +Kath Dawson 
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simon penson

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Proud to see that +Zazzle Media has been shortlisted for some more awards...fingers crossed for Friday!
Leading companies and organisations in Peterborough will be showcased on Friday evening (21 November) in the Peterborough Telegraph’s Business Awards 2014.
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Thanks both we ended up winning entrepeneur of the year and runner up in business of the year.
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simon penson

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Thanks to Simon Swan for interviewing me here. Great to share the @ZazzleMedia story! -
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Really enjoyed participating in this one by +Andrew Isidoro  - a really interesting question to answer....
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An in-depth list feature looking at ways in which you can ramp up the commercial success of your digital strategy in 2015...
These days everyone knows about digital, regardless of whether they work in the world of marketing. When I first started at Zazzle and people asked me what I did, I’d say: ‘I work in digital marketing’. Response: blank stare and confusion. I soon learnt the easiest way to answer this question was by saying, ‘we …
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simon penson

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Brilliant piece by one of our brillian PR guys on how to deliver digital PR campaigns #pr #contentmarketing
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If you are interested in content strategy and a career in content then the advise dished out here is unmissable...
Read our interview with Kristina Halvorson the CEO and founder of Brain Traffic, author of Content Strategy for the Web and the founder of Confab content strategy events.
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simon penson

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If you are looking to unravel your competitor's strategies then this guide should be top of your reading list...
Read this step-by-step, actionable guide to auditing your competitors' strategies and websites in this data driven way.
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Have him in circles
1,101 people
Danny Ashton's profile photo
Dan Bell's profile photo
marc karpinski's profile photo
Amanda Cruxton-Chance's profile photo
senhorneto Neto's profile photo
Michael Gall's profile photo
Propi dad's profile photo
Mamourou Traore's profile photo
ha hong's profile photo
Work
Occupation
Digital Media - SEO, PPC, Social Media, Content Marketing
Employment
  • Zazzle Media
    Managing Director, 2009 - present
  • Bauer Media Group
    Editor and Online Publisher, 2006 - 2009
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Peterborough
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Tagline
Digital Marketing Agency founder, website owner and tinkerer, content marketing evangelist and family man
Introduction
Hi, I run an innovative Digital Marketing Agency and a network of my own websites. I also enjoy a bit of golf and spending time with the family.
Education
  • Boston Grammar School
    English, Economics, 1992 - 1998
Basic Information
Gender
Male