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Silverpop, an IBM Company
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Care.com Strengthens Loyalty Among Its 13 Million Members with IBM Commerce: http://www-03.ibm.com/press/us/en/pressrelease/46508.wss
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Congratulations +Loren McDonald - named to Brand Quarterly's 50 Marketing Thought Leaders Over 50! 
Winter is coming… but first comes Brand Quarterly’s lucky issue #13 :) That’s right - three years have flown by! And thanks to the support from you our fantastic readers, we’re heading from strength to strength, launching into our fourth year, with this issue packed full of insights from 60 brilliant business and marketing minds.
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Check out our new research study - Relevancy and Trust are Key to Becoming a Best Friend Brand: 
Silverpop, an IBM company and leading provider of digital marketing software that enables personalized customer experiences.
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Congratulations to +Bryan Brown - named to +Direct Marketing News 40 Under 40! Bryan has not only had a tremendous impact on our organization, but also on the industry as a whole. Way to go, Bryan! 
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Why transactional, promotional email rocks for marketers: 
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Was Shutterfly's 'Oops' Response Picture-Perfect or Out-of-Focus? +Loren McDonald weighs in: 
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Has email marketing finally evolved? +Loren McDonald weighs in: 
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Why More Clicks Will Be Happening on Mobile This Holiday Season, via +Loren McDonald #SmarterCommerce 
As mobile devices have grown in sophistication, they’ve become an integral part of our daily routine. Checking emails has become one of the most common use
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You know your target clients are out there, but are you reaching out enough? KOALIFIED is a group of relationship-starters: we help companies make that first connection to get the ball rolling. 
FIND OUT MORE: http://goo.gl/tb1dJo 
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+Bill Nussey Navigates Silverpop's Future With IBM, via +Forbes: 
A Series of Forbes Insights Profiles of Thought Leaders Changing the Business Landscape: Bill Nussey, CEO Silverpop… Bill Nussey started his first software company at age 15. Now, he’s CEO of Silverpop, an Atlanta-based digital marketing company that was just acquired by IBM. Silverpop’s cloud-based platform gives marketers insights into their customers [...]
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It's halftime. How are you adjusting your digital marketing gameplan to win? Via +Ellen Valentine 
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Silverpop Study Reveals Relevancy Key to Engaging Customers through Email: 
Silverpop, an IBM company and leading provider of digital marketing software that enables personalized customer experiences.
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Timely and automated personalized marketing messages were far more successful for businesses in engaging customers than emails generated manually by marketers without consideration of recent recipient actions.....
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Marketers' Love-Hate Relationship with Preference Centers, featuring commentary from +Loren McDonald: 
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In their circles
94 people
Have them in circles
1,003 people
Demand Gen Report's profile photo
Ayman Aktifan's profile photo
Ratio Consulting's profile photo
Dan Watson's profile photo
Anne-Marie Lavelle's profile photo
Brian Clutter's profile photo
Julie DuRose's profile photo
Revenue Automation Inc.'s profile photo
Michelle Morton's profile photo
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8667458767
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200 Galleria Pkwy, Suite 1000 Atlanta, GA 30339
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An IBM company and leading provider of digital marketing software that enables personalized experiences.
Introduction
Silverpop, an IBM company, is a digital marketing software company focused on helping marketers transform the customer experience— increasing engagement and driving revenue. Silverpop makes this possible by using customer data and each individual’s behaviors to inform and drive every interaction in real time. Silverpop uniquely enables marketers to automate these highly-personalized interactions at scale. Silverpop’s top-ranked email marketing and marketing automation tools serve the needs of B2C and B2B marketers from a wide range of industries. Silverpop is trusted by more than 5,000 brands around the globe.  For more information visit silverpop.com.