Timely and automated personalized marketing messages were far more successful for businesses in engaging customers than emails generated manually by marketers without consideration of recent recipient actions..... Do you agree?
+Silverpop's annual customer conference party was held at the Tabernacle in Atlanta and featured the band +AmericanAuthorsVEVO ("Best Day of My Life"). Huge props to the Silverpop marketing team for putting on our best event yet.
An IBM company and leading provider of digital marketing software that enables personalized experiences.
Silverpop, an IBM company, is a digital marketing software company focused on helping marketers transform the customer experience— increasing engagement and driving revenue. Silverpop makes this possible by using customer data and each individual’s behaviors to inform and drive every interaction in real time. Silverpop uniquely enables marketers to automate these highly-personalized interactions at scale. Silverpop’s top-ranked email marketing and marketing automation tools serve the needs of B2C and B2B marketers from a wide range of industries. Silverpop is trusted by more than 5,000 brands around the globe. For more information visit silverpop.com.