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Silverpop, an IBM Company
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It's halftime. How are you adjusting your digital marketing gameplan to win? Via +Ellen Valentine 
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Silverpop Study Reveals Relevancy Key to Engaging Customers through Email: 
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Timely and automated personalized marketing messages were far more successful for businesses in engaging customers than emails generated manually by marketers without consideration of recent recipient actions.....
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Was Shutterfly's 'Oops' Response Picture-Perfect or Out-of-Focus? +Loren McDonald weighs in: 
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We are excited to be a part of +IBM's ExperienceOne! Check out +Bill Nussey's take: 
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Awesome pictures from #spop14
 
+Silverpop's annual customer conference party was held at the Tabernacle in Atlanta and featured the band +AmericanAuthorsVEVO  ("Best Day of My Life"). Huge props to the Silverpop marketing team for putting on our best event yet.
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Congratulations to our 2014 North American Partners and Agencies of the Year! 
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Why transactional, promotional email rocks for marketers: 
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Marketers' Love-Hate Relationship with Preference Centers, featuring commentary from +Loren McDonald: 
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Has email marketing finally evolved? +Loren McDonald weighs in: 
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Silverpop Broadens IBM's Base: 
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Record Q1 growth, increased customer sophistication and award winning campaigns celebrated at Amplify 2014: #spop14  
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5 Tips to Propel Your Brand with Proactive Customer Service
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In their circles
96 people
Have them in circles
805 people
Steven Fortner's profile photo
Contact Information
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8667458767
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Address
200 Galleria Pkwy, Suite 1000 Atlanta, GA 30339
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An IBM company and leading provider of digital marketing software that enables personalized experiences.
Introduction
Silverpop, an IBM company, is a digital marketing software company focused on helping marketers transform the customer experience— increasing engagement and driving revenue. Silverpop makes this possible by using customer data and each individual’s behaviors to inform and drive every interaction in real time. Silverpop uniquely enables marketers to automate these highly-personalized interactions at scale. Silverpop’s top-ranked email marketing and marketing automation tools serve the needs of B2C and B2B marketers from a wide range of industries. Silverpop is trusted by more than 5,000 brands around the globe.  For more information visit silverpop.com.