Hey everyone! Welcome to our first #SEERQandA session! Please use this thread below to ask any SEO-related questions to our team! We'll try and respond to your questions as they come. Let's go!
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- I think it totally makes sense to act like a brand. I've always been sparse on display ads (contextual text works far better) and focused on generated unique, quality content regularly. The thing about getting added to circles on Google+ frustrates me, though. I spent a lot of time building up my G+ activity on my plain Gmail address, which I don't use often, because they had a big delay in rolling it out to Google Apps customers. So now I am re-building on this account, and neglecting the original one. But that's a whole different conversation.Jan 25, 2012
- Thanks for putting this onVery helpful and a great way to pool the community's vast knowledge on SEM. I hope you do more of these in the future :)Jan 25, 2012
- This is great! I love G+. Thanks SEER for hosting this!Jan 25, 2012
- To add to the debate on video SEO, we haven't found it help rankings directly, but it can be a great driver of traffic and attract natural links and tweets for your site. So I wouldn't write it off entirely.
The real tricky part is where to place it (you can rule out MegaUploads). We tend to go for YouTube on day 1 and then our blog on day 2 and haven't seen a penalty, Google often lists them both times as independent results which is weird - although possible as we use Wistia for the video when it appears on . As YouTube is cited in the Koozai video it makes it pass.
Video can also be a great way to generate fresh content, so although we blog a lot we do a video once a week as a pallet clenser. People have read blog posts all week so it's something different. It attracts people in a different way, which helps raise awareness of the brand and works as a long term SEO strategy.
It's quite nice for branding in another way too. Search for "Koozai" and 9 times out of 10 our videos will show. So it helps us control page one for our brand a little better, and shows people we're active in a few niches - It's out outtakes video that appears so it also paints the image of us as a fun agency, which is nice in amongst all the "corporate" profiles that rank in the other positions. On face value that doesn't help SEO, but it does if people watch a video and then pass it around.
It can also slot in to the organic results. When Google+ launched we hit the first page of results with our video because it was made hours after the announcement. So a mixture of speed, and covering a topic in a different medium helped. Plus the more views it got the more likely Google was to show it, so it was a nice cycle.
We use videos as well as a PR strategy. Such as this one we did for Search Engine Watch http://searchenginewatch.com/article/2137298/Search-Industry-Call-to-Arms-SOPA-Keyword-Not-Provided-and-Lying-SEOs and SEOmoz http://www.seomoz.org/blog/whiteboard-takeover-branded-seo-for-page-1-domination. These videos stood out amongst the text updates and got us strong links back and tweets that we may not have gotten with static blog posts.
Video works when it's something your readers / the media / customers want and search engines want to show. But most of all it has to deliver value to those audiences. Like with content, make great content it helps SEO. Make great video and it does the same.Jan 25, 2012
- I applaud you guys for doing this, but I missed the entire thing and to actually go through and read the questions/answer is outrageously difficult to keep track of. I understand from previous tweets that you guys want to establish yourself more on G+, where 140 chars don't cut it, but for a Q/A i'd take something like formspring.me. Or do something like the guys at 37signals where they do a live broadcast/ustream kinda thing.Jan 25, 2012
- That's great. Thanks for the H-tag help guys! Great article too Mark, thanks for the share.Jan 26, 2012