Paid search and PPC: a super accessible beginner’s guide - This will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in such puzzling acronyms as PPC, CPM, CPC and SERP.
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Nine useful mobile stats from ClickZ Live: Chicago 2015 - This week I had the opportunity to attend the ClickZ Live in Chicago to talk with some of the leaders in mobile design, advertising and engagement.