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Sean Burton
Attended Nottingham Trent University
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Sean Burton

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Disconnect Between What SMBs Use Facebook For and What Consumers Use It For

Facebook is an incredible platform for retention, community building, awareness but I see this huge disconnect amongst SMBs that think that it is prime territory for client acquisition. If any of you have clients that have missed this critical point, I am reprinting last week’s graph sideways so that it is more obvious. (The number on the far right is Facebook.)

For whatever reason many still don't grok that there's a serious context problem with Facebook. 

#facebook   #local   #context  
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Sean Burton

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Senior Digital Marketing Consultant.
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