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saurabh asthana
Works at Satyam Computer Services Ltd.
Attended Stewart School
Lives in Bangalore
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saurabh asthana

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awesome..
 
Circle for Lobachevskiy. Not for Euclid... ( :
All lines are absolutely straight, parallel and perpendicular!
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saurabh asthana

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Facebook, Google, and the mirage of "engagement"

I've been struck by a host of stories lately with headlines trumpeting the fact that people spend more time online with Facebook sites than at Google. Google, of course, has played into this narrative by positioning themselves as a social alternative to Facebook. 

What's sad to me is that Google used to pride itself on the speed with which it helped you find the information you want, and then get out of the way.  "Time on site" is a terrible metric for an information utility!

When I'm looking for the answer to a question, when I'm looking for directions or my next appointment, or directions to my next appointment, when I'm getting routed to interesting articles that I want to read, Google provides more utility the less time I spend on site.

There's a real danger here that Google will fall into the Yahoo!  trap, forgetting who they are by pursuing the competition.  Yahoo! was a terrific content destination, and lost its way trying to be a search engine.  Might Google be doing the same in trying to become a social destination?

With a little time to reflect on the Google I/O announcements, I'm disappointed by how many of them were social time wasters rather than real improvements in utility.

I do think social should be an important part of Google's strategy, and overall, I'm impressed by the way they are integrating social across all of their products, but my advice for competing with Facebook is to constantly focus on how to make social data more useful - which may mean less time on site - rather than more "engaging."

Of course, both Google and Facebook time on site is dwarfed by the "time on site" of television, that vast wasteland of passive consumption. That ought to tell us something about the folly of time on site as a metric.

I want services that help me get more benefit from less time online, not services that take me further and further from time in the real world. 

This may be why of all the announcements at Google I/O, I'm most excited about Project Glass.  While the demo for Glass emphasizes how it can be a powerful vector for social sharing of experiences (that skydive was awesome!), Glass will avoid marginalization (I heard several people refer to it as "the Segway of 2012") only by focusing relentlessly on becoming useful rather than becoming engaging.  It will need to slip into the background rather than being in the foreground, a tool for enhancing our engagement with the real world rather than our engagement online.

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saurabh asthana

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Raja Krishnan originally shared:
 
Kolaveri flash mob in auckland
Why this Kolaveri Di - Auckland Flash Mob.mp4
When is next and in Australia ?
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saurabh asthana

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Awesome
Neeta Tolani originally shared:
 
Flash Mob in Mumbai at one of the busiest railway terminals and to an awesome patriotic ( I think) song!

HT: +Gaurav Bhaskar
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saurabh asthana

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Good one :)
Jaana Nyström originally shared:
 
Happiness and success?


1. Marry the right person. This one decision will determine 90% of your happiness or misery.
2. Work at something you enjoy and that's worthy of your time and talent.
3. Give people more than they expect and do it cheerfully.
4. Become the most positive and enthusiastic person you know.
5. Be forgiving of yourself and others.
6. Be generous.
7. Have a grateful heart.
8. Persistence, persistence, persistence.
9. Discipline yourself to save money on even the most modest salary.
10. Treat everyone you meet like you want to be treated.
11. Commit yourself to constant improvement.
12. Commit yourself to quality.
13. Understand that happiness is not based on possessions, power or prestige, but on relationships with people you love and respect.
14. Be loyal.
15. Be honest.
16. Be a self-starter.
17. Be decisive even if it means you'll sometimes be wrong.
18. Stop blaming others. Take responsibility for every area of your life.
19. Be bold and courageous. When you look back on your life, you'll regret the things you didn't do more than the ones you did.
20. Take good care of those you love.
21. Don't do anything that wouldn't make your Mom proud.
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saurabh asthana

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          Our Earth, other Planets and Stars Size Comparison
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saurabh asthana

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Every now and then, I have a need to get super-focused in order to accomplish important tasks. Here are seven practices that help me.
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saurabh asthana

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Stefan Keuchel originally shared:
 
nice: Robin Williams' Siri Impression!
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saurabh asthana

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This goes viral........ its a catchy one!!!
Neeta Tolani originally shared:
 
So its my Friday Evening and my day is almost done.. chanced upon this song via +shekhar hemnani and have been laughing my head off with this on replay! Decided my g+ crew must have a good laugh too :)

I don't understand most of it but a friend told me the title roughly means "Why are you mad at me?". Best part "Cow u Cow u.." hahahah Holy cow!!!

Music truly knows no language or boundaries! Enjoy!
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saurabh asthana

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Neeta Tolani originally shared:
 
I love when artists collaborate. the result is often magic. Here is a show that gets artisits from different backgrounds together. This one is a fav number from one suck association. Bollywood music producers Vishal &Shekhar with Imogen Heap!

My Tuesday morning song!
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People
In his circles
139 people
Have him in circles
122 people
Joseph John's profile photo
Niel Burbury's profile photo
Malavika Malagi's profile photo
Lakhmikant Patro's profile photo
Rashmi Asthana's profile photo
Soumya Mohanty's profile photo
OCPJP 7 Training Lab's profile photo
prashant vikram's profile photo
Umashankar Das's profile photo
Education
  • Stewart School
    ICSE, 1992
  • Ravenshaw College
    CHSE, 1992 - 1994
  • Orissa Engineering College
    Mechanical Engineering, 1994 - 1999
Basic Information
Gender
Male
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  • Stick Cricket 2
Work
Occupation
Software Developer
Employment
  • Satyam Computer Services Ltd.
    2008 - present
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Bangalore
Previously
Cuttack - New Delhi - Sydney
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