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sasse agency
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ShoeCandy by Kara Mac​ is a STAND OUT among new brands: Writes Footwear Plus, "amidst the more than 1,700 brands exhibiting [at the Spring ’16 buying game at FN Platform], a few standout trends and can’t-miss styles emerged: Read about our client, ShoeCandy http://tinyurl.com/p3bdbe4
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Another lesson in engagement.
65% of users would be "flattered" if a brand liked 1 of their Instagram posts. What's ur brand doing 2 engage? 
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Agency #publicrelations  landing for ShoeCandy by Kara Mac, sporting style in the Boca Raton Observer magazine
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Since we know that #smartphones dominate our lives, B2C biz owners should be including #mobileapps in their  how-do-I-engage-with-customers discussion. A new study by Flurry shows that app usage is up by 25% to 985 million since 2014 for those who use apps 1 - 16 times per day. "Mobile addicts," using 60 times/day, increased by 59% to 280 million. App popularity is led by social media apps, utilities and productivity apps, the later of which is most popular with college kids, part of the “mobile addict” category. For the curious, Lifehack's top 50 productivity apps: http://tinyurl.com/o66w9ja

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Since we know that smartphones dominate our lives, B2C biz owners should be including mobile apps in their  how-do-I-engage-with-customers discussion. A new study by Flurry shows that app usage is up by 25% to 985 million since 2014 for those who use apps 1 - 16 times per day. "Mobile addicts," using 60 times/day, increased by 59% to 280 million. App popularity is led by social media apps, utilities and productivity apps, the later of which is most popular with college kids, part of the “mobile addict” category. For the curious, Lifehack's top 50 productivity apps: http://tinyurl.com/o66w9ja

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Twitter yesterday did some spring-cleaning in July , redecorating homepages, notifications and timelines. No longer does each account sport individual wallpapers; header images remain but Twitter is now sans wallpaper in an effort to “de-clutter” the platform visually. 
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From IOT Daily: In 2020, "more than 25 billion things are expected to be attached to the internet versus 4 billon human users." What does that mean for business? "Connected things" will provide a HOST OF NEW PLATFORMS FOR #MESSAGING ranging from connected homes and cars to wearables. Plan for the #future.

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According to Nielsen’s reporting data from the first quarter of 2015, #radio trumps all other media in terms of weekly reach. Radio delivers to 93% of all adults; TV - 87%; smartphones - 70%, PCs - 54% and tablets - 35%. Consider this when creating next year's #businessstrategy.
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We continue to repeat that #socialmedia   isn't going anywhere; in fact, it's becoming even more of a PR platform than ever before. That's because, according to a new 2015 study by #PewResearchCenter   social media sites, specifically #Twitter   & #Facebook   are gaining in news content consumption. Pew reports that 63% of those surveyed use Twitter to get news. That’s up 11% in 2 years. Facebook’s rise as a source of news is even more impressive, with 63% of those surveyed saying they use FB to get their news.
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We continue to repeat that #socialmedia  isn't going anywhere; in fact, it's becoming even more of a PR platform than ever before. That's because, according to a new 2015 study by #PewResearchCenter   social media sites, specifically #Twitter   & #Facebook   are gaining in news content consumption. Pew reports that 63% of those surveyed use Twitter to get news. That’s up 11% in 2 years. Facebook’s rise as a source of news is even more impressive, with 63% of those surveyed saying they use FB to get their news.
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