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sarah anderson
Works at Opera Solutions
Attended USD
Lives in New York, NY
232 followers|4,772 views
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sarah anderson

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Can data work against you? Here are three examples of counterintuitive data application and my thoughts about it. 
Here are three examples of counterintuitive data application:  Overriding small data with purchased information: Marketers love to get new data that sheds light on customer preferences, and purchased data can be incredibly useful – since it is typically drawn from larger datasets than companies could access on their own. But purchased data should never be prioritized over the small data customers freely provide to the company. Doing so not only ...
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sarah anderson

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Some great insight on the future of Big Data technology spend. http://opinions.operasolutions.com/content/8a546f544d9c563d014dbd307a8965fd/public
"Initial big data projects focused on the storage of target data sources," he adds. "Rather than focus on how much data is being managed, organizations will move their focus to measuring data agility. How does the ability to process and analyze data impact operations? How quickly can they adjust and respond to changes in customer preferences, market conditions, competitive actions and the status of operations? These questions will direct the inve...
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sarah anderson

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I don't know about you, but I've started dreading all flights. They're overpriced and generally miserable. However, I feel a little better about airlines after learning of some efforts they're making to make travel better — all with the help of analytics. Who knew?
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sarah anderson

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Right time vs. real time: What's better for personalized marketing? http://bit.ly/1AFt9R4
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sarah anderson

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This small, wonky Obamacare program saved $384 million over 2 years. http://bit.ly/1PlAhJd
Today, the law arguably had its first success: Medicare's independent actuary has certified that an Obamacare program has saved money — $384 million over the past two years, to be exact. And the Obama administration is now eying how to make this program bigger — and, ideally, generate even more savings.
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sarah anderson

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How can data science and #analytics help minimize the effects of the French air strike? Find out here: http://bit.ly/1Hft7Xv
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sarah anderson

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Why haven't predictive analytics had deeper penetration in today's enterprises? Chris Bazett shares his insight.
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sarah anderson

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Some excellent insight on how scalable, agile technology is critical for making the best marketing decisions.
Data leader says organisations need to embrace a test-and-learn culture if they're going to make commercial success out of their data strategies
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Trying to achieve segment-of-one marketing seems like an impossible task when you have millions of customers. But we're getting closer every day.
Marketers are finding new ways to use Big Data analytics to achieve true personalized marketing.
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sarah anderson

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Some excellent insight here regarding data equity and how to make it work for your company.
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This is at the core of everything we do here at Opera Solutions: Scaling Big Data analytics and data science
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Have her in circles
232 people
Mariella Andujar's profile photo
lamy melania's profile photo
amin Ullah's profile photo
Vitaliy Kushnarev's profile photo
Emily Chau's profile photo
Mark Spoonauer's profile photo
Manfred Maassen's profile photo
Amelia Brown's profile photo
Marco Pena's profile photo
Work
Occupation
Senior Manager, Marketing Communications
Employment
  • Opera Solutions
    Senior Manager, Marketing Communications, 2012 - present
  • PC Magazine
  • Laptop Magazine
  • ComputerShopper
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New York, NY
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Introduction
I'm a mommy, a wife, a writer, an editor, a blogger, and some other things...
Bragging rights
I've worked at three of the four major tech pubs in NYC...Not sure if that should be under bragging rights, but there it is. :)
Education
  • USD
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Gender
Female
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  • Flick Shoot 2