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Russell Savage
Works at Elastic
Attended Carnegie Mellon University
Lives in San Francisco, CA
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Russell Savage

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Join Me on Reddit.com/r/PPC Today @ 1pm EST
Please join me on reddit.com/r/PPC May 7th at 1pm EST (today) to ask questions about AdWords scripts. If you can't make it, be sure to post in the questions thread so that I can answer it. Thanks, Russ
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good work :)))
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Russell Savage

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Looking forward to speaking today!
Molly Youngblood Geiger originally shared:
 
This is an introduction on the basics of installing and AdWords script onto a website or landing page. When you learn how to install Google AdWords scripts allows you to use a wide variety of AdWords scripts that are available for your campaigns  

If you have questions or comments please post them to the event page.

Join Us In The Green Room After The Live Broadcast. Link Will be Shared During The Event.
This Hangout On Air is hosted by Molly Youngblood Geiger. The live video broadcast will begin soon.
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What Can AdWords Scripts Do? You Would Be Surprised!
Thu, April 2, 4:00 PM
Hangouts On Air - Broadcast for free

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Russell Savage

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Use Google Feed API to Convert RSS to JSON
Here is a quick tip for anyone sick of working with the xml in RSS feeds. You can use the Google Feed API in your scripts to automatically convert the XML in the RSS feed to JSON which makes working with them much easier. For example, there is an RSS Feed f...
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Russell Savage

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Pull Salesforce Data into AdWords Using Scripts
After my post about importing Zoho CRM data into AdWords, I received a lot of comments about doing something similar for Salesforce. I finally had some time to build a simple class that allows you to query data and objects from your Salesforce instance and ...
After my post about importing Zoho CRM data into AdWords, I received a lot of comments about doing something similar for Salesforce. I finally had some time to build a simple class that allows you to query data and objects fr...
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Hi Rusell,

Does the script just pull in the total won opportunity (Total Conversion Value) to show at account level in the conversion value columns?

Or does revenue (won opportunity value) also show at keyword level, ad level, campaign level etc.  This for all other stats in your script like CTR, spend, etc. 

I am not seeing how revenue is captured at the individual keyword level along with the other stats. 

Could this script be used in conjunction with the steps from this article by Google.
https://support.google.com/adwords/answer/3285060?hl=en-GB
The form has hidden fields  in the landing page which can capture the specific site user- source/medium, keyword, campaign data in the gclid against the contact record in salesforce. 

This is then imported back into Adwords to have all all the stats at individual keyword level.
Bids could then be adjusted based on the revenue of individual keywords.
SalesForce would then have all the detail at individual contact level- especially with web-to-lead forms setup that automatically capture in Salesforce. 


Best Regards
Liam
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Russell Savage

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Save some time by using AdWords scripts to generate your charts!
Using AdWords scripts to automatically generate reports will allow you to spend that time performing account optimizations.
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Russell Savage

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Pull Stock Quotes Into AdWords Scripts
I was recently asked on Twitter if I had ever seen a script that used stock market performance to adjust bids . Honestly I never have, but I have been asked about this ability multiple times. So I thought I'd build something to do just that. Finding a relia...
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Russell Savage

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Machine Learning With AdWords Scripts And Google Prediction API

My good friend +Russell Savage  from Search Engine Land wrote this article about this subject and for me this is very fascinating.

I've always been interested in Machine Learning for Search Engine Optimization so when I found this article got super excited!

If you have a few minutes its a great read!

Russell Savage  who is an author on Search Engine Land was featured on my hangout from last week and if you are interested in learning more about AdWords Scripts then this hangout is for you!

A big thanks to +Shire Lyon who helped arrange this hangout with Russell, could not have done it without her!

BTW, Here is the Hangout featuring Russell Savage from last Thursday!

What Can AdWords Scripts Do? You Would Be Surprised!

https://plus.google.com/events/c1ef1mqmbd2320ulllofjlfqbs8
In this helpful how-to, columnist Russell Savage explains how to use the Google Prediction API in conjunction with AdWords scripts to glean insights about your PPC data.
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Russell Savage

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Yeah i just started getting a bunch of errors here too. For a short term fix, you can change line 165 and 196 to use the older API: var OPTIONS = { includeZeroImpressions : true, apiVersion: 'v201409' };

That also helps if you haven't upgraded your urls yet. Working on an update for the new version. I will post it here when I complete it.
For anyone who didn't know, they are finally here in Beta form. AdWords scripts are now available at the MCC level. If you want access to these beta features, all you need to do is apply here and wait for the team at Google t...
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Great !
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executeInParallel on More than 50 Accounts Using Labels
One of the biggest limitations for people running MCC level scripts is the 50 account limit imposed by the executeInParallel function. Until recently, one of the ways to get around this limit was to store the processed accounts list on Google Drive and upda...
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Hey Russell, I took a look at Google's ads developer blog and it looks like they're changing up a lot of the coding language. How will this affect your awesome scripts on freeadwordsscripts 
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Russell Savage

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Hopefully I just fixed all the INVALID_PREDICATE_ENUM_VALUE issues with my blog posts. If you see any I'm still missing, let me know.
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Come Join Me at Marketing Festival 2014
I just wanted to take a second to mention that I will be speaking at Marketing Festival 2014 this year as well as running a workshop on more advanced techniques for scripting .  If you are able to attend, it should be a very productive conference and worksh...
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Very cool Russ!
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Have him in circles
886 people
Marc Damon's profile photo
muhannad Hasan Starcom Mediavest's profile photo
Michael Doyle's profile photo
Tim Germer's profile photo
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Jason Halberstadt's profile photo
Work
Occupation
Systems Architect
Skills
javascript, adwords scripts
Employment
  • Elastic
    Systems Architect, 2014 - present
  • Box
    Marketing Technologist, 2013 - 2014
  • Orbitz.com
    Product Manager, 2010 - 2013
  • Harris Corp.
    2007 - 2008
  • Lehman Brothers
    2006 - 2006
  • Carnegie Mellon University
    2003 - 2007
  • Amazon.com
    2008 - 2010
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Currently
San Francisco, CA
Previously
Oakland, CA - Chicago, IL - Pittsburgh, PA - Seattle, WA - Melbourne, FL
Story
Tagline
My name is Russ Savage.
Education
  • Carnegie Mellon University
    Electrical and Computer Engineering, 2003 - 2007
Basic Information
Gender
Male
Other names
Russ
The breakfasts were great and the rainfall shower head was amazing. If you're heading to a conference at the ICM, this is a great place to stay.
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